Skill - Senior Manager – Marketing & Business Intelligence
Exp - 12+ years
Location - Bangalore
Connect marketing and intelligence work to Scania's transport-solutions business: heavy trucks,
buses/coaches, power solutions, services, parts, aftersales, digital services and dealer operations.
- Translate customer and segment insight into value propositions based on uptime, total cost of ownership, fuel/energy efficiency, driver and fleet productivity, service performance, safety,
sustainability and customer profitability.
- Support Scania's positioning in sustainable transport through communications and insights around electrification, alternative fuels, low-emission solutions, charging ecosystem readiness, regulatory trends and customer transition plans.
- Use CRM, connected-service information, customer satisfaction inputs, market research, sales funnel data and competitor intelligence to shape business plans, market plans, sales priorities and service growth opportunities.