Role Overview

We are looking for an experienced Agency Partnerships professional with 5+ years of experience building and managing agency relationships across the media and advertising ecosystem.

The ideal candidate will have an established network across leading agency groups such as WPP Media, Publicis, Dentsu, Omnicom, IPG, and Havas, with strong relationships across buyers, planners, trading desks, and senior commercial stakeholders.

You will be responsible for building strategic partnerships, driving agency revenue, securing annual trading agreements and preferred-vendor relationships, and positioning our retail media and quick-commerce advertising solutions as strategic offerings within agency portfolios.

This role requires a strong understanding of the agency buying ecosystem, retail media, performance advertising, and the evolving quick-commerce advertising landscape.

Key Responsibilities

Agency Partnerships & Relationship Management

- Build, develop, and manage strategic relationships with leading media agencies and agency networks.
- Establish relationships across buyers, planners, trading desks, investment teams, and senior agency leadership.
- Develop strong relationships across WPP Media, Publicis, Dentsu, Omnicom, IPG, Havas, and other relevant agency groups.
- Identify key stakeholders, decision-makers, and revenue opportunities within agency organizations.
- Act as the primary point of contact for strategic agency partnerships and commercial relationships.

Business Development & Revenue
- Drive agency-led revenue through new partnerships, account expansion, and increased wallet share.
- Identify and convert opportunities across agency clients, brands, and advertiser portfolios.
- Negotiate and close annual trading agreements, commercial partnerships, preferred-vendor arrangements, and strategic media deals.
- Build joint business plans with key agency partners to deliver revenue and growth targets.




- Develop scalable approaches to increase agency adoption, repeat spend, and long-term revenue.

Retail Media & Quick-Commerce Advertising
- Develop a strong understanding of retail media, commerce advertising, performance marketing, and quick-commerce ad ecosystems.
- Position the company's advertising solutions within agency media plans and client strategies.
- Educate agency teams on the value proposition, capabilities, audience solutions, measurement, and performance outcomes of our products.
- Identify emerging opportunities across retail media networks, marketplaces, quick-commerce platforms, and commerce-led advertising.
- Track industry trends, competitive offerings, agency priorities, and changes in media buying behavior.

Strategic Partnership Development
- Create and execute agency partnership strategies aligned with overall business and revenue objectives.
- Develop annual partnership plans, revenue forecasts, account strategies, and engagement models.
- Identify opportunities for preferred partnerships, strategic integrations, joint go-to-market initiatives, and exclusive commercial arrangements.
- Work closely with sales, product, marketing, finance, and leadership teams to deliver on partnership objectives.
- Develop agency enablement programs, including presentations, training, workshops, product education, and sales collateral.

Pipeline & Performance Management
- Build and maintain a healthy agency partnership pipeline.
- Track partnership performance, revenue contribution, deal progression, and account growth.
- Develop regular forecasts and business reviews for senior leadership.




- Identify gaps in agency penetration and create action plans to improve adoption and revenue.
- Use market intelligence and agency feedback to influence product, pricing, packaging, and go-to-market strategy.

Required Experience & Skills

- 5+ years of experience in agency partnerships, agency business development, media sales, or a closely related role.
- Proven track record of building and monetizing relationships with major media agencies.
- Existing, active relationships across one or more of WPP Media, Publicis, Dentsu, Omnicom, IPG, and Havas.
- Solid relationships at the buyer, planner, trading-desk, investment, and/or senior commercial level.
- Demonstrated experience closing annual trading deals, preferred-vendor agreements, agency partnerships, or large-scale media contracts.
- Strong understanding of the media agency buying and trading ecosystem.
- Hands-on knowledge of retail media, commerce media, performance advertising, and quick-commerce advertising.
- Strong commercial and negotiation skills, with experience owning revenue targets and complex deal cycles.
- Excellent communication, presentation, stakeholder-management, and relationship-building skills.
- Ability to operate independently, build relationships from the ground up, and navigate complex agency organizations.
- Strong understanding of media planning, buying, trading, measurement, and advertiser objectives.

Preferred Qualifications

- Experience working with or selling into large media agency networks.
- Existing relationships with agency trading desks and investment teams.
- Experience in retail media networks, marketplaces, ad-tech, mar-tech, quick commerce, or performance marketing.
- Experience managing large annual revenue relationships or strategic agency accounts.
- Demonstrated ability to turn agency relationships into repeatable, scalable revenue partnerships.

📌 Senior Manager - Agency Partnerships (Gurugram)
🏢 Nitro Commerce
📍 Gurugram