Key Responsibilities:

- Speed to market campaign build to launch turnaround against agreed SLAs including rapid turn ad hoc promos and time sensitive dunning decline sequences

- Accuracy error free execution against calendar specifications offer terms pricing targeting timing naming journey step logic

- QA pass percentage of assets cleared on first QA review vs
- requiring rework

- Convention adherence 100 compliance with naming tagging and workflow standards across Braze and Dispatch

- Throughput volume of campaigns journeys executed per cycle relative to acquisition retention calendar demand

- Journey integrity dunning decline and retention email journeys fire correctly against call center and direct mailer touchpoints with no sequencing gaps or duplicate conflicting sends

- Dispatch adoption percentage of eligible ad hoc promo campaigns executed through Dispatch vs
- manual build once tool is in production

- Governance Guardrails
- This role operates inside a controlled system not an open mandate
- The specialist





- Executes within existing Braze Amplitude configurations templates and automation workflows and within Dispatch once live for eligible ad hoc promo use cases

- Cannot launch any asset without completing the team s QA and approval workflow

- Approvers to be identified to the Specialist upon onboarding

- Cannot deviate from established naming conventions segmentation definitions offer pricing terms or targeting logic without explicit approval

- Cannot modify retention journey sequencing or call center direct mailer coordination logic these remain owned by the consumer revenue team and are executed not redesigned by the specialist unless specifically scoped

- Escalates ambiguous requirements conflicting offer terms or journey sequencing questions rather than interpreting them independently

Preferred Skills:

Digital Business

📌 Senior Lead Analyst (Bengaluru)
🏢 Infosys
📍 Bengaluru