nGroupWelkin is a growing B2B corporate gifting and promotional products company offering a wide range of products including kitchenware, thermoware, serveware, drinkware, Small appliances, gift sets and customized corporate merchandise .
nWe work with corporate customers for employee gifting, festive gifting, client gifting, promotional merchandise, events, conferences and customized corporate requirements .
nAs we scale our B2B business, we are looking for a Senior Inside Sales Executive who can build a strong sales pipeline and convert prospects into business opportunities.
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nTHE ROLE
nThis is not a traditional telecalling role .
nWe are looking for a sales professional who can take ownership of the complete inside-sales funnel:
nThe person will work closely with the Digital Marketing and BDM teams and will be responsible for turning leads and prospects into genuine sales opportunities and revenue .
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nKEY RESPONSIBILITIES
n1. Lead Conversion
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- Handle leads generated through:
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- LinkedIn campaigns
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- Website enquiries
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- Digital marketing
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- Sales databases
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- Referrals
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- Existing customer references
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- Contact prospects and understand their requirements.
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- Qualify prospects based on need, budget, quantity, timeline and decision-maker .
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- Prioritize high-potential opportunities.
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- Ensure timely and systematic follow-up.
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n2. Corporate Prospecting
nProactively identify and approach target companies across:
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- IT & ITES
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- BFSI
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- Manufacturing
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- Pharma & Healthcare
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- Real Estate
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- Consulting
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- Education
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- Start-ups
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- Large corporates
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- Other organizations with recurring gifting requirements
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nThe candidate should be able to convert conversations into actual business opportunities.
nResponsibilities include:
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- Understand the customer's gifting calendar.
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- Identify annual and recurring requirements.
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- Understand estimated budget.
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- Identify product categories required.
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- Understand quantities and delivery timelines.
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- Identify decision-making process.
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- Generate qualified opportunities for the BDM/Sales team.
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- Maintain a healthy sales pipeline.
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n4. Sales Meeting Generation
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- Schedule meetings with qualified prospects.
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- Arrange online meetings and physical meetings where required.
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- Brief the BDM before every meeting.
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- Ensure the prospect's requirement is properly understood before handing over the opportunity.
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- Follow up after the meeting to ensure the opportunity progresses.
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nQuality of meetings will be more important than quantity of meetings.
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n5. Follow-up & Conversion
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- Maintain structured follow-up with every active opportunity.
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- Handle basic objections and commercial discussions.
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- Coordinate with product, pricing and operations teams.
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- Follow up on quotations.
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- Track negotiation and decision-making.
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- Push opportunities toward closure.
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- Identify opportunities for repeat orders.
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n6. BUILD A CORPORATE SALES PIPELINE
nA key responsibility will be to continuously build future business.
nThe candidate should maintain:
nProspect Database → Qualified Leads → Active Opportunities → Pipeline Value → Expected Orders
nThe person should know:
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- How much business is currently in the pipeline?
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- Which opportunities are likely to close?
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- Which opportunities require management intervention?
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- Which prospects need follow-up?
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- Which leads have gone cold?
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- Where are recent opportunities coming from?
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n7. WORK WITH DIGITAL MARKETING
nThe Inside Sales team will work closely with the Digital Marketing team.
nProvide continuous feedback on:
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- Quality of leads
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- Lead-to-contact ratio
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- Lead qualification
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- Target industries
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- Target job titles
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- Campaign quality
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- Reasons for rejection
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- Customer requirements
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- Conversion challenges
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- Maintain 100% accurate CRM records.
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- Update every lead and opportunity.
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- Record customer discussions and requirements.
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- Maintain next-action dates.
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- Track opportunity stages.
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- Maintain sales pipeline value.
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- Prepare daily, weekly and monthly sales reports.
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- Ensure no qualified lead becomes unattended.
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nExperience with Zoho CRM will be an advantage.
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nKEY PERFORMANCE INDICATORS
nThe candidate will be evaluated primarily on business outcomes , not just calling activity.
nKPI
nObjective
nQualified Leads
nConsistent generation
nNew Corporate Prospects
nContinuous pipeline creation
nQuality Meetings
nRelevant decision-makers
nOpportunities Created
nMeasurable pipeline
nPipeline Value
nHealthy monthly pipeline
nConversion Rate
nContinuous improvement
nRevenue Generated
nMonthly target achievement
nNew Corporate Accounts
nAccount acquisition
nRepeat Business
nCustomer retention
nCRM Discipline
n100% updated pipeline
nImportant:
nWe are not looking for someone who measures success by "I made 100 calls today."
nWe are looking for someone who can say:
n"I created ₹X of qualified pipeline and converted ₹Y of business."
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nCANDIDATE PROFILE
nMinimum Experience
n3+ years in:
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- Inside Sales
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- B2B Sales
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- Corporate Sales
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- Business Development
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- Telesales with proven conversion responsibility
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nPreferred Industry Experience
nCandidates from the following industries will be preferred:
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- Corporate gifting
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- Promotional merchandise
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- FMCG
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- Consumer products
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- B2B distribution
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- Printing & branding
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- Corporate merchandise
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- Office supplies
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- E-commerce / B2B commerce
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nREQUIRED SKILLS
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- Excellent communication skills.
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- Strong B2B selling ability.
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- Confident interaction with corporate decision-makers.
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- Lead qualification.
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- Prospecting.
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- Relationship building.
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- Objection handling.
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- Negotiation.
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- Follow-up discipline.
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- Pipeline management.
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- CRM knowledge.
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- Excel / Google Sheets.
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- Strong commercial understanding.
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- Target-oriented approach.
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nPERSONAL ATTRIBUTES
nWe are looking for someone who is:
nHungry for Sales
nProactive
nPersistent
nCommercially Minded
nCustomer Focused
nData Driven
nResult Oriented
nGood at Follow-up
nComfortable with Targets
nWilling to Take Ownership
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nEXPECTED 90-DAY OUTCOME
nFirst 30 Days
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- Understand GroupWelkin and product portfolio.
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- Understand corporate gifting market.
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- Learn CRM and sales process.
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- Start handling inbound and outbound leads.
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n31–60 Days
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- Independently qualify leads.
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- Build prospect database.
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- Generate qualified meetings.
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- Start creating measurable sales pipeline.
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n61–90 Days
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- Consistently generate qualified opportunities.
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- Build a predictable sales pipeline.
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- Convert opportunities into orders.
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- Contribute directly to monthly revenue.
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nCOMPENSATION
nCTC: ₹5 – ₹8 Lakhs Per Annum
nIn addition to fixed compensation, the position can have a performance-linked incentive structure based on agreed sales KPIs and revenue achievement.
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nCAREER GROWTH
nThe successful candidate can grow into:
nSenior Inside Sales Executive
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nInside Sales Manager
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nBusiness Development Manager / Sales Manager
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nBusiness Development Head
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nWHY JOIN GROUPWELKIN?
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- Work in a growing B2B business.
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- Opportunity to work with large corporate customers.
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- Exposure to modern B2B lead-generation methods.
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- Work with LinkedIn, CRM and digital marketing-generated leads.
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- Opportunity to build and manage corporate accounts.
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- Performance-based career growth.
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- Direct contribution to business growth and revenue.
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