Relevant Experience: 5 to 8 years of experience inServices Solution Selling, Technology Product Selling, Demand Generation, SalesEnablement, Account-Based Marketing

- Skills Mandatory: Strong understanding of the IT industry and technologyservices landscape
- Experience in Services Solution Selling and/or TechnologyProduct Selling
- Excellent verbal and written communication skills non-negotiable
- Strong consulting and problem-solving skills, with theability to identify customer/business problems and develop relevant solutions
- Strong MS Office skills, particularly MS Excel, PowerPoint,and Word
- Experience in demand generation, account intelligence, salesenablement, account planning, or related areas
- Ability to work closely with Sales, Marketing, BusinessUnits, and internal demand-generation teams
- Strong understanding of customer buying journeys,decision-makers, and B2B sales processes

Education and Certification Qualification Mandatory: BE/B.Tech Any discipline

Qualification Good to Have: MBA or equivalent postgraduate qualification, preferably in Marketing, Sales, Business Management, Strategy, or a related discipline

Specific Remarks:Postgraduate qualification, preferably MBA, is strongly preferred

- Candidates must demonstrate strong understanding of the IT industry and technology services ecosystem
- No specific restriction on specialization is applicable for BE/B.Tech
- Certification Good to Have: Certifications in Sales, Marketing, Demand Generation,Account-Based Marketing, Digital Marketing, Consulting, or relevanttechnology/business domains will be an advantage

Detailed :

- The Senior Associate Demand Generation (SalesEnablement) will function as a strategic contributor aligned to aspecific Business Unit (BU), with ownership of vertical-focused demandgeneration, account intelligence,



and sales enablement initiatives
- The role will require close collaboration with Sales,Marketing, Business Unit leadership, and internal demand-generation teams todevelop qualified pipeline, identify recent business opportunities, supportstrategic accounts, and contribute to revenue growth
- The individual will be responsible for developing andexecuting demand-generation strategies aligned with BU growth priorities,identifying target accounts and buying personas, developing account-specificgo-to-market approaches, and enabling Sales teams with actionable market andaccount intelligence

Key Responsibilities:

- Own and drive vertical-focused demand-generationstrategies, including conceptualization, planning, execution, and measurementof high-impact initiatives aligned with Business Unit growth priorities
- Partner closely with Sales leadership to designand execute demand programs that initiate and expand strategic customerconversations
- Generate and nurture Sales Qualified Leads (SQLs) andcontribute to opportunity creation and qualified pipeline development
- Drive account-based demand planning incollaboration with internal demand-generation and Marketing teams
- Identify, prioritize, and segment target accounts based onbusiness potential, strategic relevance, whitespace, and growth opportunities
- Align relevant services, solutions, and offerings toidentified customer needs and account priorities




- Develop explicit and actionable Go-to-Market (GTM)strategies for targeted accounts and industry segments
- Design and execute industry-relevant campaigns using markettrends, emerging themes, customer priorities, and vertical-specific insights
- Map key stakeholders and decision-makers to relevant servicelines to support sustained and scalable pipeline generation
- Leverage market intelligence and prospecting platforms suchas Draup, ZoomInfo, D&B; Hoovers, LinkedIn, and similar tools tostrengthen account intelligence and prospect targeting
- Analyze industry, market, competitor, customer, andaccount-level information to identify relevant business opportunities
- Act as a strategic advisor to Sales teams byproviding actionable account intelligence, customer insights, prospectinformation, and campaign-driven engagement strategies
- Develop insights that help Sales teams improve customerengagement, prospect qualification, win probability, and deal velocity
- Collaborate with internal stakeholders to ensuredemand-generation campaigns are aligned with business priorities and salesobjectives
- Track and measure demand-generation performance againstdefined business metrics
- Continuously optimize campaigns, account strategies, andprospecting approaches based on performance insights and business outcomes
- Ensure effective communication of campaign progress, accountintelligence, pipeline status, and key insights to relevant stakeholders

KEY SKILLS: Sales & Business Development, Demand Generation &Sales; Enablement, Account Management & Account Intelligence, IT &Technology; Domain, Market & Industry Intelligence, Tools & Platforms, Consulting& Problem Solving, Communication & Stakeholder Management

Location - Pune, Chennai, Bangalore, Mumbai

📌 Senior Executive Sales Enablement (Bengaluru)
🏢 Golden Opportunities
📍 Bengaluru