Key Roles & Responsibilities:

1. Marketing Strategy & Planning

- Develop and implement marketing plans for real estate all projects.
- Conduct market research, competitor analysis, and identify customer preferences.
- Create strategies to promote new launches, ongoing projects, and upcoming developments.

2. Branding & Promotion

- Manage digital and offline marketing campaigns to build brand presence.
- Coordinate advertising (print, outdoor, digital, radio, TV) and event promotions.
- Oversee brochures, project videos, hoardings, and other marketing collaterals.
- Organize property expos, site visits, open house events, and promotional campaigns.
- Develop customer engagement activities to enhance brand loyalty
- BTL activities will be implemented across projects along with all branding initiatives.

3. Lead Generation & Digital Marketing

- Drive online campaigns via Google Ads, social media, Offline Channels and real estate portals.
- Monitor lead generation channels and optimize for maximum ROI.
- Work with the sales team to ensure quality leads are converted.

4. Social Media Management

- Handle company profiles on Facebook, Instagram, LinkedIn, YouTube, Twitter (X), and other platforms.
- Create, schedule, and publish engaging content regularly.
- Monitor and respond to comments, messages, and customer queries
- Track campaign performance and suggest improvements
- Stay updated with the latest social media trends, tools, and best practices.




- Ensure website maintenance at the highest standards while keeping it dynamic, up-to-date, and user-friendly

5. Coordination & Reporting

- Liaise with external agencies, vendors, and consultants for marketing execution.
- Work closely with the sales team for lead handover and follow-up.
- Prepare periodic reports on marketing performance, budgets, and ROI.
- Prepare and maintain MIS reports to provide accurate, timely, and actionable insights for decision-making (Weekly/Monthly/Quarterly).

6. Vendor & Budget Management

- Manage External Marketing Agencies and Vendors.
- Monitor and optimize marketing budgets and ROI Tracking.
- Prepare and manage the marketing budget.

• Allocate resources across campaigns and channels efficiently. • Monitor campaign costs, ROI, and optimize spending.

- Ensure financial discipline in marketing operations.

Key Skills & Competencies:

- Solid knowledge of real estate marketing trends.
- Proficiency in digital marketing tools, social media & offline marketing campaigns.
- Excellent communication, negotiation, and presentation skills.
- Creative thinking and problem-solving ability.
- Ability to work under pressure and meet deadlines.

Qualifications & Experience:

- Bachelors/Master’s degree in Marketing, Business Administration, or related field.
- 5+ years of experience in marketing, preferably in real estate / Builders & Developers industry.
- Hands-on experience in digital campaigns and offline promotions.

📌 Senior Digital Marketing Manager (Bengaluru)
🏢 shravanthi group
📍 Bengaluru