Digital Marketing Executive

Company: The Domotics

Location: Race Course, Coimbatore, Tamil Nadu

Job Type: Full-time

Salary: ₹30,000 – ₹40,000 per month

Experience: 2–4 years preferred

About The Domotics The Domotics is a premium home automation and luxury interiors company offering high-end solutions including architectural lighting, home automation, furniture, home theatre and luxury interior products.

We are building an in-house digital marketing team to establish The Domotics as a strong premium brand and generate qualified enquiries from homeowners, architects, interior designers, builders and project consultants.

We are looking for a Digital Marketing Executive who understands digital marketing beyond social media posting and can take ownership of online growth, lead generation and campaign performance.

Key ResponsibilitiesDigital Marketing Strategy

- Develop and execute digital marketing campaigns for The Domotics.
- Plan monthly digital marketing activities and campaigns.
- Identify the right audience for different products and services.
- Develop campaigns targeting:
- Homeowners
- Architects
- Interior designers
- Builders
- Hospitality businesses
- Commercial projects
- Research competitors and identify opportunities for digital growth.

Social Media Marketing

- Manage Instagram, Facebook, YouTube and other relevant platforms.
- Create content calendars in coordination with the creative team.
- Plan campaigns for products, projects, showroom activities and events.
- Monitor engagement and audience growth.
- Analyse content performance and recommend improvements.
- Stay updated with Instagram, YouTube and social media trends.

Paid Advertising Hands-on experience with:

- Meta Ads
- Google Ads
- Instagram advertising
- Lead generation campaigns
- Remarketing / retargeting campaigns

Responsibilities include:
- Campaign planning
- Audience targeting




- Budget management
- Creative testing
- Lead generation
- Campaign optimisation
- Conversion tracking
- Performance reporting

Lead Generation

- Generate qualified enquiries through digital channels.
- Develop campaigns for residential and commercial projects.
- Create lead-generation funnels for different product categories.
- Track enquiries from initial click through to sales.
- Coordinate with the sales team to ensure digital leads are followed up.
- Analyse lead quality and improve campaigns accordingly.

Website & SEO

- Manage basic website content and updates.
- Work on SEO fundamentals and keyword research.
- Improve organic visibility for relevant product and service searches.
- Coordinate with developers/content creators for website improvements.
- Monitor Google Search performance and website traffic.
- Manage and optimise Google Business Profile.

Analytics & Reporting

Track and report on

- Leads generated
- Cost per lead
- Website traffic
- Campaign performance
- Conversion rates
- Social media growth
- Engagement
- Ad spend
- Return on advertising spend

Prepare regular reports and identify what is working and what needs improvement. WhatsApp & Customer Engagement

- Support WhatsApp marketing campaigns.
- Develop campaigns for showroom visits, product launches and events.
- Segment audiences where appropriate.
- Coordinate digital campaigns with the sales team.

Collaboration With Creative Team Work closely with the Creative Content & Video Executive to:

- Plan content campaigns.




- Define creative requirements.
- Test different content formats.
- Identify high-performing creatives.
- Convert successful content into paid campaigns.
- Continuously improve campaigns based on performance data.

What We Are Looking For

- 1–4 years of practical digital marketing experience preferred.
- Solid understanding of Meta Ads and Google Ads.
- Understanding of SEO and Google Analytics.
- Experience in lead generation.
- Good understanding of social media platforms.
- Analytical and data-driven mindset.
- Ability to understand customer behaviour and marketing funnels.
- Strong communication and coordination skills.
- Ability to work independently and take ownership.
- Comfortable working in a fast-growing company.

Preferred Experience Experience in any of the following industries will be an advantage:

- Luxury interiors
- Architecture
- Home automation
- Lighting
- Furniture
- Real estate
- Home improvement
- Hospitality
- Premium retail
- Design / lifestyle brands

Ideal Candidate We are looking for someone who can:

Understand the audience → Build the campaign → Generate leads → Analyse the data → Improve the results.

You should be

Analytical Creative Curious Performance-oriented Proactive Data-driven

We are particularly interested in candidates who can show actual results from previous digital marketing campaigns, rather than candidates with only theoretical knowledge.

Compensation

₹30,000 – ₹40,000 per month, depending on experience and suitability.

Performance-based incentives may be provided based on digital marketing performance and business growth.

Candidates with demonstrable experience in lead generation and paid advertising are strongly encouraged to apply.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive (Coimbatore)
🏢 The Domotics
📍 Coimbatore