We are looking for a creative and result-driven Digital Marketing Executive to manage our online marketing activities. The candidate will be responsible for developing and implementing digital marketing strategies to increase brand awareness, generate leads, and improve online presence.

Key Responsibilities:

- Plan and execute digital marketing campaigns across channels (Google, Facebook, Instagram, LinkedIn, etc.)
- Manage SEO/SEM, social media, email marketing, and paid ads.
- Create engaging content for social media and website.
- Monitor and analyze campaign performance using analytics tools.
- Optimize website traffic and conversions through SEO strategies.
- Collaborate with the design and content team to deliver impactful campaigns.
- Stay updated with the latest digital marketing trends and tools.

Requirements:

- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience in digital marketing or similar role.
- Good knowledge of SEO, Google Ads, Facebook Ads,



and Analytics.
- Strong communication and creative thinking skills.
- Ability to work independently and as part of a team.

Preferred Skills:

- Keyword & Match Type Strategy: Conduct deep keyword research, utilize exact, phrase, and broad match types, and maintain robust negative keyword lists.
- Campaign Architecture: Build and manage Search, Display, Shopping, YouTube, and Performance Max (PMax) campaigns.
- Bidding & Budget Management: Configure smart bidding strategies like Target CPA (Cost-Per-Acquisition) and Target ROAS (Return on Ad Spend).
- Quality Score Optimization: Improve ad relevance, expected click-through rate (CTR), and landing page experience to lower costs. [1, 2]

Job Type: Full-time Pay: ₹35,000.00 - ₹55,000.00 per month

Advantages

- Provident Fund

Work Location: In person

📌 Senior Digital Marketing Executive (Bicholi Mardana)
🏢 Indiyaa Distribution Network
📍 Bicholi Mardana