We are looking for a Senior Digital Marketing Associate – SEO with strong expertise in Search Engine Optimization to drive organic growth across multiple websites. The role involves developing and executing SEO strategies, conducting technical and on-page audits, analyzing website performance, performing keyword research, and collaborating with cross-functional teams to improve search visibility, rankings, traffic, and conversions.

Key Responsibilities

SEO Strategy & Execution

● Develop and implement SEO strategies to improve organic traffic, search visibility, and keyword rankings. ● Perform comprehensive keyword research and identify high-intent search opportunities.

● Optimize website content, metadata, internal linking, and site architecture.

● Plan, execute, and track on-page and technical SEO recommendations.

● Conduct competitor and search landscape analysis to identify growth opportunities.

Technical SEO

● Conduct comprehensive technical SEO audits and identify crawlability, indexing, rendering, and website performance issues.

● Monitor Core Web Vitals and identify page-speed optimization opportunities.

● Review and provide recommendations for XML sitemaps, robots.txt, canonical tags, redirects, structured data, and hreflang.

● Support website migrations, URL restructuring, redesigns, and SEO validation during deployments.

● Collaborate with development teams to ensure accurate implementation of technical SEO recommendations.

Content Optimization

● Collaborate with content teams to develop SEO-friendly landing pages, blogs, product/service pages, and other website content.

● Prepare SEO content briefs based on keyword research, competitor analysis, and search intent.

● Optimize existing content to improve rankings, traffic,



engagement, and conversions.

● Identify content gaps and new organic growth opportunities.

Performance Analysis & Reporting

● Analyze website performance using Google Search Console, Google Analytics 4, Looker Studio, Ahrefs, Semrush, and Screaming Frog.

● Prepare weekly and monthly SEO performance reports with actionable insights and recommendations.

● Monitor branded and non-branded traffic, impressions, CTR, keyword rankings, conversions, and landing-page performance.

● Translate SEO data into clear insights and recommendations for internal and client stakeholders.

Required Skills

● 4–6 years of hands-on SEO/Digital Marketing experience.

● Solid expertise in Technical SEO, On-Page SEO, and Off-Page SEO.

● Hands-on experience with Google Search Console, GA4, Looker Studio, Ahrefs, Semrush, Screaming Frog, and Microsoft Excel.

● Good understanding of HTML and website architecture from an SEO perspective.

● Experience with structured data/Schema.org, Core Web Vitals, canonicalization, redirects, XML sitemaps, robots.txt, and hreflang.

● Strong analytical, problem-solving, reporting, and presentation skills.

● Good communication and stakeholder management skills.

● Ability to independently manage multiple websites/projects and prioritize deliverables.

Preferred Qualifications

● Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.

● Experience working with enterprise or large-scale websites and CMS platforms.

● Experience supporting website migrations, redesigns, and large-scale SEO projects.

● Exposure to international/multi-market SEO is preferred.

● Knowledge of AI-assisted SEO tools, AI search optimization, and automation is an added advantage.

📌 Senior Digital Marketing Associate – SEO (Chennai)
🏢 Xerago
📍 Chennai