About Us

TresVista enables Enterprise Intelligence Orchestration (EIO) by supporting the translation of insight into execution. We are a global enterprise that delivers advisory-led solutions with technology and managed services. TresVista works with clients to orchestrate their data and drive outcomes across investment, analytics, and operational workflows, bringing together deep domain expertise with AI enabled execution and a structured approach to decision-making.

About the Role The Senior Content Strategist within the Marketing & Corporate Communications (MCC) team will be responsible for shaping how TresVista communicates its brand, expertise, perspectives, and value proposition to external and internal audiences. The role will define the strategic direction for content across brand, thought leadership, social media, executive communications, corporate communications, digital platforms, and integrated marketing campaigns.

This is a senior strategic leadership role that goes beyond content creation. The individual will be expected to identify the narratives and conversations that matter to TresVista’s audiences, translate business priorities and complex domain expertise into differentiated storytelling, and build an integrated content ecosystem that strengthens TresVista’s market position and supports long-term business growth.

A strong understanding of financial services, private capital, and emerging technology, particularly AI, will be critical to succeeding in the role, along with exceptional editorial judgment, business acumen, stakeholder management, and the ability to influence senior leaders.

Key Role Deliverables

Brand Narrative and Content Strategy

- Define and lead TresVista’s overarching content strategy, ensuring that content reinforces the organization’s brand positioning, domain expertise, client impact, innovation, and its Enterprise Intelligence Orchestration (EIO) positioning

- Develop the strategic narrative with a clear and consistent brand voice to connect brand storytelling, thought leadership, executive visibility, social media, corporate communications, website content, and demand-generation initiatives

- Serve as the strategic content advisor to senior stakeholders, helping shape and refine ideas into narratives that are relevant to the industry and aligned with TresVista’s brand

- Build a scalable content framework and editorial roadmap that balances long-term brand building with immediate business and campaign priorities

Thought Leadership and Executive Narrative
- Define TresVista’s thought leadership agenda by identifying the industry, market, technology, and business themes on which the organization can develop a credible and differentiated point of view

- Closely work with senior leadership and subject matter experts to translate expertise, perspectives, research, and market insights into original and compelling thought leadership





- Build and manage a pipeline of executive content that strengthens the visibility and credibility of TresVista’s leadership

- Develop strategic narratives for leadership articles, keynote presentations, interviews, and other high-visibility communication opportunities

- Ensure thought leadership moves beyond promotional messaging to provide meaningful perspectives and insights to relevant audiences

- Identify opportunities to leverage proprietary insights, research, client learnings, and internal expertise to create distinctive intellectual property

Social Media Strategy and Performance
- Own TresVista’s social media strategy and channel performance, ensuring each priority platform has a clearly defined role within the broader brand and content ecosystem

- Develop platform-specific content and storytelling strategies that reflect audience behavior, platform dynamics, and business objectives

- Create and oversee high-quality social content, including the development of content franchises, recurring formats, campaigns, and other distinctive storytelling properties

- Define the right balance between thought leadership, brand, business, culture, and engagement content across platforms

- Use audience insights and performance data to continuously refine content themes, formats, publishing approaches, and channel strategies

Growth, Campaign and Demand Generation
- Develop content strategies that support integrated campaigns, audience engagement, and business growth

- Ensure content supports different stages of the buyer journey, from building awareness and interest to strengthening consideration and conversion

- Develop content frameworks that enable campaign messages to be adapted effectively across channels, audiences, and formats

- Balance brand storytelling with commercial relevance, ensuring growth content is differentiated, audience-led, and aligned with campaign objectives

Corporate Communications
- Build clear and compelling narratives for corporate communications, ensuring they accurately reflect TresVista’s strategic direction and brand

- Provide editorial oversight for high-visibility internal and external communications, ensuring clarity, consistency, and appropriate positioning

- Support the development of internal communication initiatives that strengthen employee awareness, engagement, and alignment around key organizational priorities

Content Governance, Quality, and Innovation




- Set the editorial and quality standards for TresVista’s content ecosystem and serve as a key custodian of narrative quality across major brand and communication assets

- Establish content governance frameworks, editorial principles, and review mechanisms that ensure accuracy, consistency, quality, and alignment with brand and business objectives

- Build and lead an productive content operating model, defining how content is prioritized, developed, reviewed, approved, and amplified across internal teams and external partners

- Provide strategic direction to content writers, designers, video teams, agencies, freelancers, and other creative partners, ensuring that execution aligns with the intended narrative and quality standards

- Ensure the strategic adoption of AI in content workflows while maintaining appropriate human judgment, editorial standards, brand consistency, and quality control

- Track the evolving role of SEO, AI-driven search and discovery, and emerging content consumption behaviors to ensure TresVista’s content strategy remains relevant

Prerequisites
- Proven experience developing and leading integrated content strategies for complex B2B organizations, preferably in financial services, private capital, professional services, technology, fintech, or related industries

- Demonstrated experience developing social media strategies that strengthen brand visibility, executive presence, audience engagement, and thought leadership

- Solid experience in executive communications and the ability to work directly with senior leaders and subject matter experts to shape their perspectives into high-quality content

- Exceptional writing, editing, interviewing, research, and narrative development capabilities, supported by strong editorial judgment

- Strong understanding of content distribution, audience behavior, digital platforms, SEO, AI-driven search and content discovery, and content performance analytics

- Ability to use data and audience insights to inform strategic decisions while balancing quantitative evidence with editorial and creative judgment

- Experience managing writers, creative teams, agencies, production partners, freelancers, and external vendors

- Strong understanding of AI-enabled content workflows, with the ability to identify where AI can improve research, ideation, personalization, production, and performance while maintaining quality and governance

- A high degree of intellectual curiosity, strategic thinking, creativity, and ownership, with the ability to identify opportunities rather than simply respond to briefs

Experience

10 years plus of experience in content marketing, editorial leadership, brand communications, journalism, content management, or a related B2B content role.

Education

Bachelor’s degree in Marketing, Communications, Journalism, or a related field and Master’s degree (MBA or equivalent) with a specialization in Marketing, Digital Strategy, or Business Communication.

Compensation The compensation structure will be as per industry standards.

📌 Senior Content Strategist (Pune)
🏢 TresVista
📍 Pune