Position: Senior Community Manager / Brand Community Manager

Location: Gurugram

Experience: 3-6+ Years

Industry: D2C / Health & Wellness / Consumer / Lifestyle

Employment Type: Full time

Role Overview

We are looking for an experienced Community Manager to build, engage and grow a large women-focused consumer community across India.

The role will focus on increasing member participation, engagement and retention, developing community leaders and ambassadors, creating meaningful member-to-member connections, and taking the community from online interactions to real-world experiences.

The ideal candidate should have hands-on experience in community building, consumer communities, membership programs, events, ambassador programs or community-led growth.

Key Responsibilities

- Manage and grow existing community groups and member networks across India.
- Develop strategies to increase member participation, engagement and retention.
- Plan and execute weekly community conversations, challenges, expert sessions, workshops and engagement activities.
- Build meaningful community rituals that encourage regular member participation.
- Identify highly engaged members and develop State and City Community Leaders.
- Design and manage ambassador/member-leader programs.
- Build strong relationships with community members and understand their needs, interests and feedback.
- Organize city meetups, wellness events, workshops and retreats.
- Develop referral initiatives that encourage existing members to bring new members into the community.
- Create initiatives that encourage members to connect with and support one another.
- Capture member stories, experiences, feedback and insights and share relevant insights with internal teams.
- Work closely with content, health, marketing and brand teams to strengthen the overall community experience.
- Monitor community conversations and ensure a positive,



inclusive and engaging environment.
- Track community data and continuously improve engagement and retention strategies.
- Develop initiatives that move the community beyond online interaction into meaningful offline connections.

Key Performance Indicators
- Community member growth
- Weekly Active Members and Monthly Active Members
- Member engagement and participation rate
- 30-day and 90-day member retention
- Member referral rate
- Number of active State/City Community Leaders
- Number of active community ambassadors
- Number and attendance of offline meetups and events
- Repeat event participation
- Member satisfaction / NPS
- Community activity and participation trends

Required Skills & Experience
- 3-6+ years of experience in Community Management, Community Building, Consumer Communities, Membership Programs, Events or Community-led Growth.
- Hands-on experience managing online communities and member groups.
- Strong understanding of WhatsApp communities/groups and other community platforms.
- Experience creating engagement initiatives that encourage genuine participation rather than promotional communication.
- Experience developing ambassador, referral, member-leader or community champion programs.
- Strong relationship-building and interpersonal skills.
- Experience organizing offline events, meetups, workshops or community experiences.
- Ability to identify highly engaged members and convert them into community leaders or ambassadors.
- Strong communication and storytelling skills.
- Data-oriented approach with the ability to track and improve community engagement and retention.
- Ability to work independently and take complete ownership of community initiatives.

Interested candidates kindly share your CV and below details to [email protected]

1. Present CTC (Fixed + VP) -
2. Expected CTC -
3. No. of years experience -
4. Notice Period -
5. Offer-in hand -
6. Reason of Change -
7. Present Location -

📌 Senior Community ManagerC) / Brand Community Manager (Gurugram)
🏢 Adecco India
📍 Gurugram