About the Role: The Campaign Lead will play a crucial role in driving student enrollment and brand awareness for our EdTech company. This is a highly impactful position that requires a data-driven, creative, and results-oriented individual with a passion for education.

Key Responsibilities:

Develop and execute integrated marketing campaigns :

- Plan, strategize, and execute end-to-end marketing campaigns across various channels (e.g., digital, email, content, SMS, Whatsapp).
- Collaborate with cross-functional teams (e.g., sales, product, design, content) to ensure seamless campaign execution and achieve campaign objectives.
- Track, analyse, and report on campaign performance, identifying key metrics and areas for improvement.

Manage campaign budgets and resources:

- Develop and manage campaign budgets effectively.
- Allocate resources efficiently to maximize ROI.
- Managing IP & Domain authority
- Stay abreast of industry trends:
- Stay informed about the latest trends in EdTech, digital marketing, and student recruitment.
- Conduct market research and competitive analysis to identify new opportunities and optimize campaigns.

Build and maintain strong relationships:

- Collaborate with external agencies and vendors as needed. Build and maintain relationships with key stakeholders,



including students, parents, educators, and industry partners.

Data analysis and reporting:

- Analyze campaign data to track progress, identify trends, and measure ROI.
- Generate regular reports and presentations to communicate campaign performance to key stakeholders.

Qualifications:

- Education: MBA degree in Marketing, Communications, or a related field.
- Experience: 5-7+ years of experience in digital marketing, with a strong focus on campaign management.

Skills:

- Proven experience in developing and executing successful CRM marketing campaigns across multiple channels.
- Solid analytical and problem-solving skills with the ability to analyze data and draw insights. Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
- Strong written and verbal communication skills, with the ability to 1 effectively communicate with diverse audiences.
- Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud is a must) and CRM systems.
- Experience with A/B testing and other data-driven optimization techniques.
- Experience in the EdTech/ Banking industry (preferred).

📌 Senior Campaign Lead (Mumbai)
🏢 Manobal HR Services
📍 Mumbai