SHAHNAZ BRIGHT STEEL INDUSTRIES PRIVATE LIMITED

Job Posting: Senior Manager - Sales, Marketing & Business Development (All Units)

Position: Senior Manager – Sales, Marketing & Business Development (All Manufacturing & Trading Units)

Location: Tamil Nadu

Compensation: ₹60,000 – ₹70,000 per month (Negotiable based on depth of experience)

Experience Required: 35 years of extensive industry experience

Age Preference: Senior professionals/veterans (60 years) are strongly encouraged to apply

About Us

Shahnaz Bright Steel Industries Private Limited is a rapidly growing industry leader in the steel sector, encompassing all our manufacturing and trading units. We specialize in bright bar manufacturing as well as the comprehensive trading and supply of alloy steel, die steel, and tool steel. Backed by a strong growth trajectory — achieving a turnover of ₹68 Crores last year, targeting ₹85 Crores this current financial year, and planning to reach ₹105 Crores in the next financial year with a visionary roadmap to hit ₹1,000 Crores by 2030 — we are looking for an exceptional industry veteran to lead our unified sales, marketing, and business development operations across all units.

Role Overview

We are seeking a seasoned Senior Manager - Sales, Marketing & Business Development who commands comprehensive, end-to-end expertise across all our manufacturing and trading divisions. We value maturity, profound market knowledge, and seasoned leadership above everything else.

In this comprehensive role across all units, you will take complete charge of driving sales, marketing strategies, market penetration, and customer acquisition across our entire product portfolio, guiding a dedicated team to achieve our ambitious growth milestones.

Key Responsibilities

· Unified Portfolio & All-Unit Growth: Formulate and execute robust sales and marketing strategies to drive volume and revenue growth across all manufacturing and trading units concurrently.





· Strategic Client Acquisition & Key Accounts: Target major manufacturing units, OEMs, and tool rooms through direct marketing, strategic networking, and structured institutional outreach.

· Team Leadership & Execution: Lead, mentor, and oversee a multi-channel execution team handling telemarketing, field direct marketing, and digital/social media marketing initiatives.

· Pipeline & Operations Management: Oversee the entire sales lifecycle from lead generation to order finalization, dispatch coordination, payment realization, and long-term client retention.

· Process & System Governance: Build and enforce standard operating procedures, regular performance reviews, and disciplined operational workflows to extract maximum productivity from the sales team with professional decorum.

Key Result Areas (KRAs) & Key Performance Indicators (KPIs)1. Revenue Generation & Growth Milestones

- KRA: Drive overall revenue and volume growth across all units to align with our corporate growth targets (scaling from ₹85 Crores to ₹105 Crores next FY and toward the ₹1,000 Crores by 2030 vision).

- KPIs:

- Achievement of monthly, quarterly, and annual turnover targets across all manufacturing and trading lines.
- Maintenance of healthy profit margins and optimal inventory turnover across all product categories.
- New Customer Acquisition & Market Penetration

- KRA: Expand the customer base and penetrate recent industrial clusters across the region for all units.

- KPIs:

- Net addition of active manufacturing and engineering client accounts per quarter.




- Successful onboarding of major key accounts/OEMs across all product lines.
- Expansion into untapped regional markets and industrial zones.
- Team Leadership, Management & Review

- KRA: Build, manage, and extract high performance from the sales, marketing, and business development team (telemarketing, direct field marketing, and social media).

- KPIs:

- Conduct structured daily/weekly pipeline reviews and activity tracking for all team members.
- High conversion ratio of generated leads to confirmed orders.
- Effective tracking of team metrics (calls made, client visits logged, proposals submitted, and closures).
- Brand Positioning & Multi-Channel Marketing Synergy

- KRA: Drive coordinated outreach efforts leveraging digital channels, social media presence, and direct marketing campaigns for all units.

- KPIs:

- Successful execution of integrated marketing campaigns highlighting our manufacturing excellence and trading inventory.
- Enhancement of brand recall and market reputation among industrial buyers.

Candidate Profile & Requirements

· Experience: Minimum 35 to 40 years of profound, hands-on experience in industrial sales, marketing, and business development within the steel sector.

· Age & Maturity: Candidates aged 60 and above with exceptional wisdom, deep-rooted industry relationships, and a steady, dignified approach to leadership are highly preferred.

· Leadership Skills: Proven ability to build systems, handle teams smoothly with professional dignity, extract performance without friction, and mentor junior personnel.

Domain Knowledge: Unmatched technical and commercial understanding of steel grades, manufacturing standards, pricing dynamics, and major consumer segments in the engineering and manufacturing industry.

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Senior Business Development Manager (Chennai)
🏢 SHAHNAZ BRIGHT STEEL INDUSTRIES
📍 Chennai