Company Description RapiPay Fintech Private Limited is one of the fastest-growing assisted payment services companies in the Indian fintech industry and holds a PPI license from the Reserve Bank of India. Operating through a vast network of Direct Business Outlets (DBOs), RapiPay provides financial inclusion services such as AEPS, Micro ATM, domestic money transfer, utility bill payments, and insurance to millions of consumers. The company is a subsidiary of Capital India Finance Limited, a publicly listed and well-known NBFC.

With over 6 lakh DBOs across India, RapiPay facilitates more than 3 crore transactions every month and has served over 10 crore unique customers. Candidates joining RapiPay can contribute to expanding financial inclusion and digital payments across the country.

Role Description The Senior Area Sales Manager is a full-time, on-site role based in Muzaffarpur. This role is responsible for driving sales growth and business expansion across the assigned territory, focusing on onboarding, managing, and nurturing Direct Business Outlets (DBOs) and channel partners. Day-to-day responsibilities include planning and executing sales strategies, meeting revenue and transaction volume targets, and ensuring effective penetration of RapiPay’s services such as AEPS, Micro ATM, and domestic money transfer.

The role involves conducting regular market visits, monitoring performance metrics, resolving partner issues,



and ensuring compliance with company policies and regulatory requirements.

The Senior Area Sales

Manager will also collaborate with cross-functional teams, provide training and support to field staff and DBOs, and prepare periodic reports on market trends, competition, and business outcomes.

Qualifications

- Solid sales, business development, and territory management skills, with proven experience in achieving and exceeding targets.
- Experience in fintech, BFSI, payments, or financial inclusion services, preferably in managing channel partners or retail distribution networks.
- Excellent communication, negotiation, and relationship-building abilities for working with DBOs, partners, and internal teams.
- Analytical and problem-solving skills to interpret data, track performance, and implement corrective actions.
- Ability to work independently in the field, manage multiple priorities, and adapt to a dynamic, high-growth environment.
- Proficiency in using CRM tools, MS Excel, and basic reporting systems for planning and performance tracking.
- Bachelor’s degree in Business, Marketing, Finance, or a related field; MBA or equivalent postgraduate qualification is an advantage.
- Previous experience in a similar area sales or regional sales role, with team leadership or mentoring responsibilities, is preferred.

📌 Senior Area Sales Manager (Muzaffarpur)
🏢 RapiPay Fintech Private
📍 Muzaffarpur