We are seeking a results-driven SEO & PPC Specialist to manage and optimize our organic search and paid advertising efforts. The ideal candidate will have hands-on experience in Search Engine Optimization (SEO), Google Ads, PPC campaign management, keyword research, and performance marketing. The role requires a data-driven approach to increase website traffic, lead generation, and ROI.

Key Responsibilities

- · Develop and execute on-page, off-page, technical SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies.
- · Conduct keyword research, search intent analysis, competitor research, and content gap analysis to identify growth opportunities.
- · Optimize website content, meta tags, landing pages, and site architecture for search engines as well as AI-powered search experiences.
- · Create and optimize content for featured snippets, People Also Ask (PAA), voice search, AI search engines, and answer-based search results.
- · Monitor website performance and improve rankings across traditional search engines and AI-driven search platforms.
- · Manage backlink-building activities, digital PR, and SEO outreach initiatives.
- · Perform regular technical SEO audits and recommend improvements.
- · Track organic traffic, keyword rankings, AI visibility metrics, and conversion performance.
- · Collaborate with content teams to develop SEO-friendly, AI-search-friendly, and user-centric content strategies.
- · Stay updated with Google's algorithm updates, AI search trends, GEO, AEO, and emerging search technologies.

Pay-Per-Click (PPC)
- Plan, create, and manage Google Ads campaigns (Search, Display, Remarketing, Performance Max).
- Optimize campaign performance to improve CTR, Quality Score, conversions, and ROI.
- Conduct A/B testing for ad copies,



landing pages, and campaign strategies.
- Monitor campaign budgets and bidding strategies.
- Generate leads through paid campaigns while maintaining target CPL.
- Analyze campaign performance and prepare actionable reports.

Analytics & Reporting
- Monitor website and campaign performance using analytics tools.
- Prepare weekly and monthly performance reports.
- Provide recommendations for traffic growth, lead generation, and conversion optimization.
- Collaborate with content, design, and marketing teams to improve campaign effectiveness.

Required Skills · · Strong understanding of SEO principles, Google ranking factors, and search engine algorithms.

· · Knowledge of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.

· · Experience optimizing content for AI-powered search engines, featured snippets, voice search, and answer engines.

· · Hands-on experience with Google Ads and PPC campaign management.

· · Solid knowledge of technical SEO, link building, content optimization, and website performance.

· · Experience in keyword research, search intent analysis, and competitor analysis.

· · Understanding of structured data/schema markup and its impact on AI search visibility.

· · Strong analytical and problem-solving skills.

· · Ability to manage multiple campaigns simultaneously.

· · Excellent communication and reporting skills

Tools Expertise

- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- SEMrush / Ahrefs
- Screaming Frog
- Google Keyword Planner
- Looker Studio
- Microsoft Excel / Google Sheets

SEO & AI Search Tools (SEMrush,Ahrefs,Surfer SEO,Frase,ChatGPT,PerPlexity,Gemini, Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 SEM (SEO+PPC) (Maharishi Nagar)
🏢 Fab Media Tech
📍 Maharishi Nagar