- Develop and review scientifically accurate, engaging, and compliant promotional materials including iCVAs, brochures, digital campaigns, Emails, social media posts, banners etc.
- As a SME, to engage with content owners to gain a comprehensive understanding of the brand strategy and the corresponding content plan and messaging.
- Ensure messaging is consistent with brand strategy and aligned with approved product positioning.
- Partner with cross functional teams including creative to plan and execute content strategy across the brand journey stages in different platforms.
- Support omnichannel content planning by identifying opportunities to repurpose scientific content for multiple formats and platforms targeting different audiences. Contribute and develop modular content models.
- Monitor and interpret label updates and ensure timely content revision across all promotional assets.
- Liaison with editorial,
creative and regulatory teams to ensure alignment of promotional content with latest approved label.
- Manage and mentor junior writers, providing guidance and training on commercial writing, label integration and compliance standards.
- Develop and maintain label update checklists, to ensure consistency of the updates across materials.
- Partner with scientific writers, creative and digital teams to ensure effective, high-quality content development workflows.
Key Skills
Commercial,Medico Marketing, Scientific writer
Other Specific Remarks
Qualification: Life Science
Additional Requirements: Proper documents for entire career and PF Form 16 Mandatory