Key Responsibilities:

- Own and manage the company CRM, ensuring accurate, complete, well-structured, and up-to-date data.

- Maintain proper tagging and classification of accounts based on organisation type, geography, sales stage, industry, and ownership.

- Conduct account research, market research, and LinkedIn research to identify new prospects, target accounts, decision-makers, and business opportunities.

- Build and maintain targeted prospect and account lists for the sales team to support outbound activities and lead generation.

- Support the sales team with lead generation, prospect qualification, follow-ups, client coordination, and sales pipeline management.

- Coordinate with clients and prospects to ensure smooth communication, information sharing, meetings, and follow-up activities.

- Prepare and maintain sales enablement materials including company presentations, product catalogues, solution briefs, proposals, case studies, and sales templates

.

- Coordinate with the pre-sales and technical teams to arrange required technical information, solution documents, presentations, and other resources for client discussions.

- Develop and maintain email templates, outreach content, and communication sequences for sales campaigns.

- Support physical/direct mailer campaigns by managing prospect data, addresses, campaign lists, and dispatch coordination.

- Identify relevant industry events, communities, forums, publications,



and platforms for business development and brand visibility.

- Coordinate with PR agencies, industry publications, and relevant media for potential PR and business opportunities.

- Track sales activities, lead status, account movement, and campaign performance, and provide regular reports and insights to management.

- Work closely with Sales, Marketing, Pre-Sales, and Management teams to improve sales processes, data quality, and overall business development efficiency.

Required Skills & Experience:

- Min 1 Year Experience in

Sales Operations, Sales Support, Business Development, Lead Generation, or CRM Management

.

- Hands-on experience with

CRM platforms and sales databases

.

- Solid skills in

LinkedIn research, account research, market research, and prospect identification

.

- Experience in lead generation and building targeted prospect lists.

- Good understanding of B2B sales processes and sales pipeline management.

- Strong client coordination and communication skills.

- Ability to create and manage sales presentations, proposals, email templates, and other sales-support materials.

- Strong analytical, organisational, follow-up, and coordination skills.

- Ability to work independently and coordinate effectively with multiple teams.

- Experience in

B2B technology, SaaS, IT, AV, Digital Signage, or solution-based businesses will be an added advantage.

📌 Sales Operation HeadB (Gurugram)
🏢 Wilyer
📍 Gurugram