Job Purpose To handle customers, generate sales leads, promote vehicles, achieve sales targets, and provide a positive customer experience from enquiry to vehicle delivery.
Key Responsibilities
- Attend to showroom customers and understand their vehicle requirements.
- Explain vehicle features, specifications, variants, pricing, and offers.
- Generate and follow up on leads through calls, walk-ins, referrals, and digital enquiries.
- Arrange and conduct vehicle demonstrations and test drives.
- Prepare quotations and assist customers with vehicle selection.
- Follow up with customers regularly until booking and delivery.
- Achieve assigned monthly sales and enquiry conversion targets.
- Coordinate with Finance, Insurance, Accessories, and other departments for smooth delivery.
- Maintain accurate customer and lead records in the CRM/DMS.
- Ensure timely delivery of vehicles and proper documentation.
- Maintain good relationships with existing and prospective customers.
- Handle customer queries and coordinate for resolution when required.
- Follow dealership and manufacturer sales processes and guidelines.
Qualification
- Any Graduate / Diploma
Experience
- 0–3 years of experience in automobile sales, retail sales, or customer-facing roles.
- Freshers with good communication and sales skills may also apply.
Required Skills
- Good communication and interpersonal skills
- Customer handling skills
- Sales and negotiation skills
- Target-oriented approach
- Basic computer knowledge
- Valuable follow-up skills
- Positive attitude and willingness to learn
- Valid driving licence preferred
Key Performance Indicators (KPIs)
- Monthly vehicle sales target
- Enquiry-to-booking conversion
- Test drive conversion
- Lead follow-up and closure
- Customer satisfaction
- Finance/Insurance/Accessories penetration
- Timely updating of CRM/DMSRole & responsibilities