Sales Officer – Kolkata

Company: Chappan Bhog

Location: Kolkata, West Bengal

Experience: 3–4 Years

Industry: Food / FMCG

Department: Sales

Employment Type: Full-Time

About the Role

Chappan Bhog is looking for an experienced and result-oriented Sales Officer to strengthen our sales operations across Kolkata.

The ideal candidate should have 3–4 years of experience in the Food/FMCG industry, preferably with strong exposure to General Trade (GT), distributor management, retail sales, market expansion, and secondary sales.

Key Responsibilities

- Achieve assigned primary and secondary sales targets for the assigned territory.
- Develop and maintain strong relationships with distributors, wholesalers, retailers, and key outlets.
- Manage and expand the distributor and retailer network across the assigned territory.
- Conduct regular market visits and ensure effective market coverage.
- Plan and execute daily beat plans and outlet coverage.
- Generate orders from distributors and retailers and ensure timely order fulfilment.
- Drive product availability, visibility, and distribution across the assigned market.
- Monitor secondary sales, stock levels, product movement, and market demand.
- Identify and onboard new distributors, retailers, and potential business opportunities.
- Ensure effective implementation of company schemes, promotions, and trade offers.
- Track competitor activities, pricing, schemes, product launches, and market trends.
- Follow up on distributor/retailer outstanding payments and collections.
- Provide regular updates on sales performance, market feedback, competitor activities, and new opportunities.




- Coordinate with the internal sales and operations teams for smooth order processing and delivery.
- Achieve territory-wise sales, distribution, and market coverage objectives.

Candidate Profile
- 3–4 years of relevant sales experience in the Food/FMCG industry.
- Experience in General Trade (GT) sales is strongly preferred.
- Candidates with experience in food products, snacks, dry fruits, makhana, packaged foods, beverages, spices, or similar FMCG categories will be preferred.
- Good knowledge of the Kolkata market and local retail/distribution network.
- Experience in Distributor Management, Retailer Management, Beat Planning, Secondary Sales, and Market Coverage.
- Strong communication, negotiation, and relationship-management skills.
- Target-oriented and comfortable with extensive field work.
- Must have a personal bike/two-wheeler and a valid driving licence.
- Should be willing to travel extensively within the assigned territory.
- Graduate qualification preferred.

Key Skills FMCG Sales | General Trade | Distributor Management | Retail Sales | Secondary Sales | Primary Sales | Beat Planning | Market Coverage | Territory Management | Business Development | Order Generation | Collection Follow-up | Distributor & Retailer Network | Negotiation

What We Are Looking For

We are looking for someone who is strong in field sales, understands the FMCG distribution ecosystem, has positive Kolkata market knowledge, and can independently manage and grow an assigned territory.

Pay: Up to ₹25,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Sales Officer (Kolkata)
🏢 K K Product
📍 Kolkata