We are looking for a dynamic and target-oriented Sales Officer to manage sales and distribution activities for our Dairy FMCG products. The candidate will be responsible for achieving sales targets, expanding market coverage, developing distributor/retailer relationships, and ensuring strong product visibility in the assigned territory.
Key Responsibilities
- Achieve monthly and annual sales targets for the assigned territory.
- Manage and develop distributor, wholesaler and retailer networks.
- Increase market penetration and expand distribution across the territory.
- Conduct regular market visits and identify new business opportunities.
- Ensure product availability and proper stock levels at retail outlets.
- Drive primary and secondary sales as per company objectives.
- Implement company schemes, promotions and trade offers effectively.
- Ensure proper product visibility, merchandising and brand presence.
- Monitor competitor activities, pricing and market trends.
- Maintain robust relationships with distributors and retailers.
- Track distributor stock, outstanding payments and order cycles.
- Prepare daily/weekly/monthly sales reports and market feedback.
- Coordinate with the distributor sales team and ensure route/beat plan execution.
- Ensure compliance with company policies and sales processes.
Candidate Profile
- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
- 312 years of experience in FMCG/Dairy sales preferred.
- Experience in General Trade, distributor management and market expansion.
- Good communication and negotiation skills.
- Strong understanding of the local market and retail network.
- Target-oriented with good analytical and problem-solving abilities.
- Willingness to travel extensively within the assigned territory.
- Two-wheeler and valid driving license preferred/required.