To drive sales and market development of Tile Adhesive products in the assigned territory by developing dealers, distributors, retailers, contractors, applicators, architects, builders and other relevant stakeholders.

The position will be responsible for achieving sales targets, expanding the distribution network, increasing product visibility, generating new business opportunities and ensuring strong customer relationships.

Educational Qualification

- BBA / MBA in Sales & Marketing will be preferred.
- Candidates with a Diploma / Degree in Civil Engineering will have an added advantage, particularly for project and technical sales.

Experience For Sales Officer:

- 2 to 5 years of experience in sales and market development.
- Experience in Tile Adhesive, Construction Chemicals, Dry-Mix Mortar or related products preferred.

For Area Sales Manager:

- 5 to 10 years of relevant sales experience.
- Proven experience in handling a territory/area and managing dealer-distributor networks.
- Experience in tile adhesive or dry-mix products will be highly preferred.

You may also share your updated CV with us via email at [email protected] or on WhatsApp at +91 (phone hidden).

Preferred Industry Experience

Candidates from the following industries may be considered:

- Tile Adhesive
- Construction Chemicals
- Dry-Mix Mortar
- Tile & Sanitaryware
- Building Materials
- Waterproofing Products
- Ready-Mix / Concrete Products
- Other related construction-product industries

Required Skills

- Strong dealer and distributor development skills
- Positive understanding of the tile adhesive market
- Excellent communication and negotiation skills
- Ability to develop relationships with contractors, masons and applicators
- Market mapping and territory development
- Competitor and market intelligence
- Basic understanding of tile adhesive applications and product categories
- Good sales planning and forecasting ability
- Collection and credit management
- MS Excel / Word and basic sales MIS knowledge
- Ability to work independently and travel extensively within the assigned territory

Desired Competencies

- Strong sales orientation
- Result-driven approach
- Business development mindset

Preferred Candidate Profile The ideal candidate should be a result-oriented sales professional with experience in Tile Adhesive, Construction Chemicals or Dry-Mix Mortar, having strong knowledge of the local market and an established network among dealers, distributors, retailers, contractors, tile applicators, builders and other key influencers. Candidates with experience in launching or developing a new product/brand or establishing a new territory will be particularly preferred, as the position involves significant market-building responsibilities for a newly established Tile Adhesive manufacturing unit.

Career Opportunity





This is an opportunity to be part of a new Tile Adhesive business initiative backed by a well-established business group with over 45 years of experience in the cement and building material industry, with significant scope for market development, responsibility and long-term career growth.

Key Responsibilities

1. Sales & Target Achievement

- Achieve monthly, quarterly and annual sales targets for the assigned territory.
- Develop and execute territory-wise sales plans to achieve business objectives.
- Monitor primary and secondary sales and ensure healthy market movement.
- Identify potential markets and new business opportunities.
- Maintain regular sales forecasting and provide market updates to management.
- Ensure timely collection of payments and maintain healthy receivables.

2. Dealer & Distributor Development

- Identify and appoint suitable dealers, distributors and retailers for tile adhesive products.
- Expand the distribution network in uncovered and potential markets.
- Develop strong relationships with existing channel partners.
- Monitor dealer-wise sales, stock levels and market performance.
- Ensure adequate product availability across the assigned territory.
- Identify low-performing channel partners and prepare action plans for improvement.
- Support channel partners in increasing product penetration and market coverage.

3. Market Development

- Develop the tile adhesive market in the assigned territory from the ground up.
- Conduct regular market visits to understand market potential, customer requirements and competitor activities.
- Identify new applications, customer segments and potential markets.
- Develop business in both retail and project segments.
- Generate leads from builders, contractors, architects, tile dealers and construction companies.
- Explore opportunities in residential, commercial and infrastructure projects.

4. Contractor & Applicator Engagement

- Develop a network of tile masons, applicators and contractors.
- Conduct regular meetings, product demonstrations and technical awareness programs.
- Educate applicators on correct product selection, mixing and application methods.
- Build product preference among masons and contractors.
- Collect feedback regarding product performance, workability and application.
- Develop and maintain a database of key applicators and influencers in the territory.

5. Architect, Builder & Project Sales

- Identify and develop relationships with architects, builders, project consultants and construction companies.
- Generate product enquiries and specifications for upcoming projects.
- Conduct product presentations and technical discussions with project stakeholders.
- Coordinate with the technical team for product trials and demonstrations.




- Follow up on project leads from enquiry through order conversion.
- Ensure regular monitoring of ongoing projects and potential upcoming projects.

6. Product Demonstration & Technical Coordination

- Arrange product demonstrations and application trials at customer/project locations.
- Coordinate with the technical/QC team for product-related technical support.
- Address basic technical queries related to product application and usage.
- Collect feedback from customers regarding product performance.
- Escalate technical complaints promptly to the concerned technical/QC team.
- Support the team in resolving customer complaints and maintaining customer satisfaction.

7. Competitor & Market Intelligence

- Regularly monitor competitor brands, pricing, schemes, product range and market activities.
- Track competitor launches, promotional campaigns and dealer engagement programs.
- Collect information regarding market prices, dealer margins and prevailing trade practices.
- Share regular market intelligence reports with management.
- Identify opportunities and threats arising from competitor activities.

8. Branding & Market Activation

- Implement approved promotional and branding activities in the assigned territory.
- Ensure proper visibility of products at dealer and retailer outlets.
- Conduct dealer meets, mason meets, contractor meets and product awareness programs.
- Ensure effective utilization of promotional materials and marketing assets.
- Support product launches and new product introduction activities.

9. Order & Distribution Coordination

- Generate regular orders from dealers/distributors and ensure timely order execution.
- Coordinate with the supply chain/logistics team for product availability and dispatch.
- Monitor dealer inventory and avoid both stock-outs and excessive inventory.
- Follow up on pending orders and dispatches.
- Provide accurate market demand forecasts to the management team.

10. Sales Reporting & MIS

- Maintain daily sales and market visit reports.
- Submit periodic sales, collection and market development reports.
- Maintain dealer/distributor databases and territory-wise sales information.
- Track achievement against targets and identify gaps.
- Prepare territory-wise action plans for improving sales performance.
- Provide regular updates on market development, competitor activities and customer feedback.

Key Performance Indicators (KPIs)

- Achievement of monthly / quarterly / annual sales targets
- Primary and secondary sales growth
- New dealer / distributor appointments
- Active dealer and retailer network
- Territory market coverage
- New customer and project development
- Contractor / mason / applicator engagement
- Product trials and conversion rate
- Collection efficiency and outstanding control
- Product visibility and branding execution
- Market share and competitive performance
- Customer retention and complaint resolution

📌 Sales Officer / Area Sales Manager - Tile Adhesive (Kota)
🏢 Tile Adhasive
📍 Kota