. Job Purpose The Sales Manager is responsible for developing and managing the company's sales operations, achieving sales targets, expanding the dealer and customer network, developing new markets, managing the sales team and ensuring profitable business growth.

1. Key Responsibilities

Sales & Target Achievement

- Develop and implement sales strategies to achieve monthly, quarterly and annual targets.
- Set sales targets for sales executives and monitor their performance.
- Develop territory-wise sales plans and business strategies.
- Monitor sales performance and take corrective action when required.
- Focus on increasing sales volume, revenue and market coverage.

Market Development

- Develop new markets, territories and customer segments.
- Identify potential dealers, distributors, retailers, contractors and institutional customers.
- Conduct regular market visits and analyse market opportunities.
- Monitor competitor products, pricing, schemes and market activities.
- Develop strategies to strengthen the company's market position.

Dealer & Customer Management

- Build and maintain strong relationships with dealers and key customers.
- Appoint and develop suitable dealers and distributors.
- Ensure regular customer visits and follow-ups.
- Handle important customer complaints and resolve issues professionally.
- Ensure customer satisfaction and encourage repeat business.

Team Management

- Lead, guide and motivate the sales team.
- Allocate territories and responsibilities to sales executives.
- Monitor daily activities, customer visits and sales performance.
- Conduct regular sales review meetings.
- Train team members on products, selling techniques and customer handling.
- Ensure discipline and compliance with company policies.

Order & Collection Management

- Monitor sales orders and ensure timely coordination with the concerned departments.




- Track outstanding payments and support the collection process.
- Monitor customer credit limits and payment terms.
- Coordinate with Accounts regarding overdue payments.
- Avoid unnecessary credit exposure and report major collection issues to management.

Product & Market Knowledge

- Maintain strong knowledge of all company hardware products.
- Understand product specifications, applications, pricing and availability.
- Collect customer feedback regarding products and market requirements.
- Communicate market requirements and product opportunities to management.

1. Reporting Responsibilities

The Sales Manager must submit regular reports to management, including:
- Daily sales report
- Daily customer/market visit report
- Sales target vs. achievement
- Dealer development report
- New customer/enquiry report
- Order status report
- Collection/outstanding report
- Competitor activity report
- Territory-wise sales performance
- Monthly sales performance report
- Sales team performance report

1. Coordination

The Sales Manager shall coordinate with:
- Directors / Management
- HR Department
- Accounts Department
- Purchase Department
- Production / Factory
- Stores & Dispatch
- Logistics Team
- Sales Executives
- Dealers and Customers

1. Required Skills & Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce or a related field preferred.
- Minimum 3–5 years of sales experience, preferably in hardware, building materials, tools, construction materials or a related industry.




- Strong knowledge of the Tamil Nadu market is preferred.
- Experience in dealer/distributor development will be an advantage.
- Strong communication and negotiation skills.
- Valuable leadership and team-management abilities.
- Target-oriented and result-focused approach.
- Good customer relationship management skills.
- Willingness to travel extensively within the assigned territory.
- Valid driving licence preferred.

1. Key Performance Indicators (KPI)

Performance will be evaluated based on:
- Monthly and annual sales achievement
- New dealer development
- New customer acquisition
- Territory expansion
- Collection performance
- Customer retention
- Sales team performance
- Market coverage
- Order conversion rate
- Reporting and discipline
- Profitability and business growth

1. Authority & Accountability

The Sales Manager is accountable for the overall performance of the assigned sales territory and sales team. Any major pricing commitments, credit arrangements, special discounts or commercial commitments must be made strictly according to company policy and management approval.
1. Working Requirements

- Regular market and dealer visits.
- Extensive travel within the assigned territory.
- Regular monitoring of sales executives.
- Participation in customer and dealer meetings.
- Availability for urgent customer and business requirements when necessary.
- Strict adherence to company policies, reporting procedures and professional conduct.

1. Overall Responsibility

The Sales Manager shall be responsible for achieving sales targets, expanding the company's dealer network, developing new markets, managing the sales team, strengthening customer relationships, supporting collections and providing accurate market and sales information to management. Pay: From ₹20,000.00 per month

Work Location: In person

📌 Sales Manager (Madurai)
🏢 Pakka Trading
📍 Madurai