– Sales Manager (Software/IT Services)

Company: Apponward Technologies Pvt. Ltd.

Position: Sales Manager – Software/IT Services (Immediate Joiner will be preferred)

Experience: 3–5 Years

Location: Noida, Uttar Pradesh

Employment Type: Full-Time

Salary: No Bar – As per experience and industry standards

About the Role

Apponward Technologies Pvt. Ltd. is looking for an experienced and result-oriented Sales Manager to drive business growth by identifying new opportunities and acquiring clients for our software development and IT services.

The ideal candidate should have strong experience in B2B IT/Software Sales, client acquisition, lead generation, solution selling, and relationship management. The candidate will be responsible for understanding client requirements and presenting Apponward's software development services as suitable solutions.

Key Responsibilities

- Identify and generate new business opportunities through LinkedIn, email outreach, cold calling, networking, referrals, and other B2B channels.
- Generate qualified leads and convert them into potential software/IT service clients.
- Develop and maintain a strong sales pipeline and achieve assigned sales targets.
- Understand client business requirements and recommend suitable software development and IT solutions.
- Sell software and IT services including Web Development, Mobile App Development, UI/UX Design, Backend Development, Custom Software Development, Microsoft Dyanmics 365, ERP and other IT services.
- Conduct discovery calls, client meetings, presentations, and service demonstrations.
- Prepare and deliver effective sales pitches, proposals, quotations, and commercial proposals.
- Coordinate with technical and project teams to understand project requirements, scope, timelines, and estimated efforts.




- Manage the complete sales cycle from lead generation and qualification to negotiation, closure, and client handover.
- Build and maintain long-term relationships with existing and prospective clients.
- Conduct regular follow-ups with prospects and maintain accurate records of sales activities.
- Research target industries, companies, competitors, and market trends to identify current business opportunities.
- Maintain and update CRM records, lead status, and sales pipeline.
- Negotiate pricing, contracts, and commercial terms with clients.
- Coordinate with management and internal teams to ensure a smooth transition from sales to project execution.
- Identify opportunities for upselling, cross-selling, and repeat business from existing clients.
- Work towards achieving monthly and quarterly business development and revenue targets.

Required Skills & Qualifications
- Bachelor's degree in Business Administration, Marketing, IT, or a related field; MBA will be an advantage.
- 3–5 years of experience in B2B and B2C Software/IT Services Sales.
- Strong understanding of the software development and IT services industry.
- Proven experience in generating and converting leads for software development or technology services.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Strong understanding of the complete B2B sales cycle.
- Hands-on experience with LinkedIn, email outreach, CRM tools, and lead-generation platforms.
- Ability to communicate effectively with business owners, founders, CEOs, CTOs, and other decision-makers.
- Strong target-oriented and business development approach.
- Ability to understand client requirements and communicate them effectively with internal technical teams.
- Strong prospecting, follow-up, relationship-building, and negotiation skills.
- Ability to work independently and coordinate effectively with cross-functional teams.

📌 Sales Manager (Noida)
🏢 Apponward Technologies
📍 Noida