Company Description

VS Electricals & Industrials is an electrical solutions company serving industrial, commercial, institutional, and project-based customers across Delhi NCR and surrounding regions.

Our portfolio includes electrical protection systems, earthing and lightning protection solutions, switchgear, professional lighting, cables, power quality solutions, energy storage systems, and other industrial electrical products.

We work closely with customers, contractors, consultants, project teams, procurement departments, and technical teams to provide reliable electrical solutions from initial requirement identification through supply, technical coordination, and execution support.

Our focus is on building long-term customer relationships by offering technically sound products, responsive service, and solutions that provide safety, reliability, and long-term value.

Role Description

We are hiring a Sales Executive – Electrical & Industrial Solutions to help identify new projects, generate business opportunities, develop customer relationships, and expand VS Electricals & Industrials' presence across Delhi NCR, with a special focus on Sonipat, Kundli, Rai and surrounding industrial regions.

This is a full time hybrid and field-oriented sales role.

The position will involve a combination of cold calling, remote follow-ups, market research, client meetings, industrial visits, project site visits, and relationship building.

The candidate will be expected to actively search for potential projects rather than relying only on incoming enquiries.

Key Responsibilities

- Identify new projects and potential customers through cold calling, industry contacts, referrals, online research, cold outreach, field visits, and networking.
- Conduct regular visits to industrial areas, construction sites, commercial projects, factories, institutions, contractors, consultants, and prospective customer locations to identify upcoming requirements.
- Introduce prospective customers to VS Electricals & Industrials and provide an overview of our products, capabilities, and solutions.
- Build and continuously maintain a structured database of potential customers, ongoing projects, consultants, contractors, purchase teams, electrical departments, project managers, and other relevant decision-makers.
- Maintain regular communication and follow-ups with prospective customers throughout the sales cycle.
- Conduct client meetings and deliver product presentations, technical introductions, quotations, commercial proposals, and solution presentations.
- Follow up actively on enquiries, quotations,



and ongoing discussions with the objective of converting leads into confirmed orders.
- Understand customer requirements and coordinate with internal technical, commercial, operations, and management teams to prepare accurate quotations and proposals.
- Coordinate internally to support timely order processing, material delivery, project execution, and customer satisfaction.
- Establish and maintain strong relationships with customers, electrical contractors, consultants, project managers, purchase departments, plant teams, and other industry stakeholders.
- Work closely with the owners and management team in day-to-day sales activities, customer discussions, negotiations, and business development initiatives.
- Regularly engage with the company's existing customer base to identify repeat business, additional requirements, upcoming projects, and cross-selling opportunities.
- Track leads, enquiries, quotations, follow-ups, meetings, site visits, and order status using CRM or similar sales tracking tools.
- Maintain an organized sales pipeline and provide regular updates regarding potential opportunities and ongoing negotiations.
- Monitor market activity and provide management with insights regarding upcoming projects, customer requirements, competitor activity, pricing trends, and new business opportunities.
- Assist in negotiations and commercial discussions and support the overall sales process until order closure.

Qualifications

- B.Tech / B.E. in Electrical Engineering or Diploma in Electrical Engineering.
- Minimum 2–3 years of relevant work experience, preferably in electrical, industrial, infrastructure, construction, technical, or B2B sales.
- Experience in field sales, industrial sales, cold calling, cold outreach, project sales, and client visits will be strongly preferred.
- Sales and business development capabilities including lead generation, prospecting, negotiation, relationship development, and closing deals.
- Customer relationship management skills including stakeholder communication, account management, follow-ups, and after-sales coordination.
- Basic technical understanding of electrical products such as electrical protection systems, earthing and lightning protection, switchgear, lighting, cables, power solutions, or related industrial electrical products.




- Ability and willingness to learn technical product specifications and communicate them clearly to customers.
- Strong verbal and written communication skills.
- Good presentation skills with the ability to explain technical products and solutions in simple, customer-friendly language.
- Strong organizational and time-management skills.
- Ability to maintain systematic documentation, track sales pipelines, schedule follow-ups, and work with CRM or sales reporting software.
- Comfortable working independently and taking ownership of lead generation and customer follow-ups.
- Willingness to travel regularly across Sonipat, Kundli, Delhi NCR, and surrounding industrial areas for meetings, prospecting, and project/site visits.

Work Structure

Employment Type: Full-time

Work Mode: Hybrid / Remote + Field Sales The position has minimal requirement for regular office attendance.

A significant portion of the role can be managed remotely, particularly:

- Cold calling
- Lead generation
- Customer follow-ups
- CRM updates
- Prospect research
- Preparing and sending quotations and proposals

However, regular field visits are an important part of the position.

The candidate will be expected to visit prospective customers, industrial areas, project sites, contractors, consultants, and existing customers depending on business requirements.

The primary working territory will be Delhi NCR, with a strong focus on Sonipat, Kundli, Rai, Narela and nearby industrial areas.

Compensation

Salary: ₹25,000 – ₹30,000 per month + Project-based Incentives

Final compensation will depend on the candidate's previous experience, sales background, technical understanding, and ability to independently generate and manage business opportunities.

Fuel and travel expenses for approved official client meetings and site visits will be reimbursed separately by the company.

Performance-based incentives may also be introduced based on sales contribution and business generated.

Who We Are Looking For

We are looking for someone who is comfortable actively going into the market and creating opportunities rather than simply waiting for leads to arrive.

The ideal candidate should be someone who enjoys meeting people, developing industry contacts, visiting projects, following up consistently, understanding customer requirements, and converting conversations into business opportunities.

Someone with an existing network within the electrical, industrial, construction, contracting, consulting, manufacturing, or infrastructure ecosystem in Delhi NCR would be particularly valuable.

📌 Sales Executive - Industrial & Electrical Solutions (Sonipat)
🏢 VS Electricals u0026 Industrials
📍 Sonipat