On-Trade Sales Executive, Bangalore

Craft Alcobev LLP · Sales & Business Development · On-Trade

About Us

Craft Alcobev is an independent Indian craft spirits company building distinctive, premium brands that bartenders want to play with and guests want to talk about. We grow through storytelling, experiences and real relationships with the trade, not just distribution.

What You'll Be Pouring

- La'Ananta : India's first absinthe. A category most bars in the city have never had an Indian option for.
- Onsra : An Indian triple sec, built to sit in the cocktails bartenders make every night, from Margaritas to Cosmopolitans.
- Paapi : Asia's first Coffee Absinthe. Crowd favourite.

If you enjoy walking into a bar with something the bartender hasn't tried before, this role is for you.

The Role

You'll grow our presence across Bangalore's bars, cocktail bars, brewpubs, restaurants, clubs and hotels, covering the city. It's a field role: open current accounts, win menu and back-bar placements, turn bartenders into advocates and turn first orders into repeat customers.

What You'll Do

- Build a pipeline of high-potential outlets and convert them into listed, ordering accounts.
- Pitch the portfolio based on each outlet's concept, menu and crowd.
- Build strong relationships with owners, bar managers and bartenders,



and drive reorders, larger orders and reactivation of lapsed accounts.
- Run tastings, bartender trainings and brand sessions, and secure cocktail and menu placements.
- Work with marketing on activations, pop-ups, bar takeovers and events.
- Track new openings, competitor activity, pricing and trends, and share insights with the team.
- Coordinate with distributors on stock and fulfilment, and maintain a structured daily sales report (DSR).

How Success Is Measured New accounts opened, active stocking outlets, sales against target, reorder frequency and order size, menu and cocktail placements, and quality of field reporting.

Who You Are

- 2+ years in sales, ideally in alcohol, hospitality, FMCG or premium beverages.
- Know Bangalore's on-trade scene; existing trade relationships are a strong plus.
- Familiarity with Karnataka's alcobev distribution and excise landscape is an advantage.
- Confident communicator in English; Kannada and/or Hindi a plus.
- Target-driven, organised and self-motivated, and genuinely curious about spirits and cocktails.
- Happy to be in the field all day and support occasional evening or weekend events.
- Two-wheeler and valid driving licence preferred.

📌 Sales Executive (Bengaluru)
🏢 Craft Alcobev
📍 Bengaluru