– Sales Coordinator

Position: Sales Coordinator

Department: Sales (Training & Development)

Location: Hilite Business park,Kozhikode

Employment Type: Full-Time

Reporting To: BDM

Job Summary

We are looking for a Sales Coordinator to support the sales team by coordinating the recruitment, onboarding, orientation, and initial training of newly joined Business Development Executives (BDEs).

The Sales Coordinator will be responsible for ensuring that every new BDE completes the required 7-day orientation and training program, understands the company's products, processes, systems, and sales expectations, and is properly prepared before being handed over to the respective Team Leader (TL).

Key Responsibilities

1. Sales Interview Support

- Assist the HR/Sales team during BDE interviews.
- Coordinate interview schedules and candidate communication.
- Support the initial screening and evaluation process.
- Provide relevant information about the role, targets, working process, and expectations to candidates.

2. New Employee Onboarding

- Coordinate the complete onboarding process for newly selected BDEs.
- Ensure all required documents and onboarding formalities are completed.
- Introduce new employees to company policies, team structure, workplace rules, and sales procedures.
- Ensure new joiners receive access to required systems and tools.

3. Ice-Breaking & Team Integration

- Conduct or coordinate ice-breaking sessions for new employees.
- Help new BDEs become comfortable with the team and workplace environment.
- Encourage communication and team interaction during the initial joining period.

4. Product Training

- Conduct product and service training for newly joined BDEs.
- Explain product features, benefits, pricing, offers, customer requirements, and other relevant product information.
- Ensure BDEs have sufficient product knowledge before starting independent sales activities.

5.



7-Day Orientation & Training Program

- Conduct and monitor the complete 7-day BDE orientation program.
- Provide structured training covering:
- Company introduction
- Product and service knowledge
- Sales process
- Calling process
- CRM / sales tools
- Lead handling
- Customer communication
- Objection handling
- Order-taking process
- Follow-up procedures
- Sales targets and KPIs
- Company policies and SOPs
- Conduct practical sessions, role plays, mock calls, and supervised calling wherever required.
- Monitor the progress and performance of each BDE throughout the 7-day orientation period.

6. Performance Monitoring During Orientation

- Track attendance, participation, learning progress, calling activity, and initial sales performance.
- Identify employees who require additional support or training.
- Provide regular feedback to the BDE during the orientation period.
- Escalate serious performance or behavioral concerns to the relevant manager/HR.

7. Evaluation & Handover to Team Leader

- Conduct a final assessment at the end of the 7-day orientation period.
- Evaluate the BDE's product knowledge, sales understanding, communication skills, process knowledge, and readiness for independent work.
- Prepare a brief training/performance summary for each BDE.
- Once the BDE successfully completes the orientation, formally hand over the trained BDE to the respective Team Leader (TL) for regular sales operations.
- Communicate any specific training gaps or performance observations to the TL during handover.





Key Performance Indicators (KPIs)

- Successful completion rate of BDE onboarding.
- 7-day orientation completion rate.
- Training attendance and participation.
- Product knowledge and process understanding of trainees.
- Recent BDE readiness after orientation.
- Training-to-production conversion rate.
- Quality of handover to Team Leaders.
- Timely completion of onboarding and training activities.
- New joiner retention and early-stage performance.

Required Skills & Qualifications
- Bachelor's degree or equivalent qualification preferred.
- Previous experience in sales coordination, sales training, onboarding, recruitment support, or a similar role is preferred.
- Good communication and presentation skills.
- Strong interpersonal and team coordination skills.
- Ability to conduct training sessions and explain concepts clearly.
- Good understanding of sales processes and customer handling.
- Ability to motivate and engage new employees.
- Strong organizational and time-management skills.
- Comfortable working in a target-oriented sales environment.

Preferred Candidate Profile The ideal candidate should be energetic, confident, organized, and comfortable working with new employees. The candidate must be able to manage multiple trainees simultaneously, maintain discipline during the orientation period, and ensure that every BDE is adequately trained before being handed over to the Team Leader.

Role Objective

Recruit → Onboard → Engage → Train → Evaluate → Handover The Sales Coordinator will act as the first point of operational support for newly joined BDEs, ensuring that every employee completes the required 7-day orientation and is fully prepared to transition into the regular sales team under the respective Team Leader.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Sales Co-ordinator/ Trainer (Kozhikode)
🏢 Emarath Global
📍 Kozhikode