Sales and Marketing Executive

You will be instrumental in expanding the company's reach by executing sophisticated B2B growth strategies and cultivating institutional relationships. The role requires expert consultative selling, building market authority through thought leadership, and managing the full sales cycle for large-scale learning and development contract

Essential Duties and Responsibilities:

- Develop and implement strategies to generate leads and convert them into customers.
- Manage the sales funnel, from initial contact through to closing deals.
- Collaborate with the sales team to identify and pursue new business opportunities.

Marketing-Focused Responsibilities:

- Plan and execute digital marketing campaigns, including email marketing, social media, and paid advertising.
- Conduct strategic analysis of L&D;, EdTech, and Human Capital trends to identify expansion opportunities.
- Conduct market research to identify trends and optimise targeting.




- Use marketing automation tools to track and analyse campaign performance.

General Responsibilities:

- Work closely with the management to align marketing strategies with product launches.
- Manage the marketing budget and ensure campaigns are cost-effective.
- Provide regular reports on sales and marketing performance to senior management.

Required Qualifications and Experience: Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: 4-5 years of experience in a similar role, preferably within a tech startup environment.

Technical Skills: Proficiency in CRM software, digital marketing tools, and data analytics.

Soft Skills: Robust communication skills, creativity, and a passion for technology. Create poster for this position

Pay: ₹9,979.64 - ₹33,779.31 per month

Work Location: In person

📌 Sales and Marketing Executive (Anna Salai)
🏢 Ideassion Technology solutions
📍 Anna Salai