Namaskar Dear, We thank you for expressing interest in joining our team.

We value talented individuals like yourself and look forward to the possibility of growing and succeeding together.

Profile Summary:

The Sales and Marketing Executive will drive sales growth, market penetration, product availability and brand visibility across assigned territories in Odisha. The Sales and Marketing Executive will develop General Trade, Modern Trade and institutional business by generating leads, appointing channel partners, expanding retail coverage, securing product listings, executing market activations and maintaining disciplined sales and marketing reporting.

This position requires a highly proactive field-sales professional who can independently build markets, develop long-term trade relationships, achieve revenue and distribution targets, support collections and represent the Company professionally.

Key Responsibilities:

Sales and Territory Development-

- Deliver assigned monthly, quarterly and annual targets for sales, distribution, collections, outlet additions and market expansion.
- Identify and develop high-potential territories, towns, channels, customer segments and institutional opportunities across Odisha.
- Generate qualified leads through territory mapping, market visits, telecalling, referrals, exhibitions, trade networks and local market intelligence.
- Conduct customer meetings, understand business requirements, present the product portfolio, negotiate commercial terms and convert opportunities into active accounts.
- Build and maintain a healthy sales pipeline with clearly documented next actions and expected closure dates.
- Develop beat plans and market-visit schedules to improve outlet coverage, sales productivity and follow-up discipline.

General Trade Development-

- Identify, evaluate, appoint and develop super-stockists, distributors, dealers, wholesalers, retailers, bulk buyers and institutional customers in accordance with Company policies.
- Assess prospective channel partners on market reach, financial capability, infrastructure, sales capability, reputation and expected return on investment.
- Expand numeric and weighted distribution by opening productive retail outlets and improving product availability in existing outlets.
- Work with channel partners on order generation, secondary sales, retailer servicing,



stock movement, sales schemes and territory development.
- Conduct regular channel partners visits to review performance, resolve concerns, strengthen relationships and identify growth opportunities.
- Communicate product features, quality standards, pricing, trade margins, schemes and business benefits accurately and persuasively.

Modern Trade and Key Accounts-

- Identify and onboard supermarkets, hypermarkets, organised retail chains, departmental stores, premium grocery stores, cash-and-carry outlets and other large-format accounts.
- Engage purchase managers, buyers, category managers, procurement teams and store managers for vendor registration, product listing, commercial negotiations, assortment planning and business expansion.
- Secure appropriate product assortment, shelf placement, visibility, promotional participation and availability across Modern Trade outlets.
- Coordinate purchase orders, replenishment, fill rates, stock rotation, schemes, promotions, claims, returns, expiry control and payment follow-up.
- Track store-level sales and stock movement, identify low-performing products or outlets and implement corrective actions.
- Develop Modern Trade coverage in Bhubaneswar, Cuttack, Rourkela, Sambalpur, Berhampur, Balasore, Jharsuguda and other assigned markets.

Marketing and Brand Awareness-

- Execute product demonstrations, sampling programmes, retailer meets, consumer activations, exhibitions, introductory offers and in-store promotions.
- Ensure consistent brand representation through approved point-of-sale materials, product displays, shelf visibility and merchandising standards.
- Promote products directly to retailers and consumers in developing markets, smaller towns and high-potential locations.
- Coordinate local marketing activities and submit post-activity reports.
- Gather structured market intelligence on consumer preferences, competitor pricing, trade margins, schemes, new launches,



retailer feedback and category trends.

Sales Operations and Collections-

- Follow up on quotations, orders, dispatches, deliveries, replenishment requirements and customer-service issues.
- Coordinate with Operations, Logistics, Accounts and Management to ensure accurate order fulfilment and timely issue resolution.
- Monitor credit limits, receivables and outstanding balances, support timely collections in accordance with approved commercial terms.
- Monitor inventory ageing, stock rotation, damaged stock, near-expiry products, claims and returns to minimise avoidable losses.
- Follow approved pricing, discount, scheme, credit and channel-partner policies; obtain authorisation before making commitments outside delegated limits.

Reporting and Review-

- Maintain accurate and current records of leads, contacts, meetings, quotations, appointments, orders, collections and follow-up actions in the prescribed ERP reporting system.
- Submit daily activity reports and weekly and monthly performance reports covering market visits, productive calls, pipeline, sales, collections, outlet additions, channel development, Modern Trade progress, stock movement and market activity.
- Provide realistic sales forecasts and promptly report market risks, service issues, delayed payments and competitor actions.
- Participate in periodic reviews with the Area Sales Manager and execute agreed action plans within defined timelines.
- Maintain regular communication with the Area Sales Manager while working independently from the assigned location.

Required Qualifications: Graduate/Postgraduate; minimum 2 years in FMCG, channel sales, retail or Modern Trade

Preferred Profile:

- Packaged food/FMCG experience and Odisha trade network
- Contemporary Trade listing, negotiation and merchandising experience
- Valid driving licence and willingness to travel

Key Competencies:

- Sales, negotiation, communication and relationship-building
- Knowledge of margins, schemes, collections and reporting
- Target-focused, self-driven and field-ready

Working Conditions:

- Field role with frequent travel across Odisha
- Regular reporting to the Area Sales Manager

Company Support:

- Company bike, laptop and mobile/SIM
- Travel allowance, approved expense reimbursement and performance incentives

📌 Sales And Marketing Executive (Bhawanipatna)
🏢 Asthamurti Foods
📍 Bhawanipatna