Role Overview

We are looking for a highly driven B2B Sales qualified to lead the sales of our SaaS and Lending Management System (LMS) solutions to financial institutions and businesses.

The role will be responsible for identifying and acquiring new clients, managing the complete sales cycle, developing relationships with senior decision-makers, understanding customer requirements, and positioning our fintech technology solutions to address their business needs.

The ideal candidate should have strong experience in B2B technology/SaaS sales, preferably with exposure to Fintech, Lending, NBFCs, Banks, Digital Lending, LOS/LMS, or financial-services technology.

The role has a strong performance-linked variable/incentive component, providing significant earning potential based on achievement of sales targets.

Key Responsibilities1. Business Development & New Client Acquisition

- Identify and develop new business opportunities for SaaS and LMS solutions.
- Build and manage a strong pipeline of prospective clients.
- Identify target segments including NBFCs, Banks, Fintechs, Digital Lenders, and other financial institutions.
- Generate leads through direct prospecting, industry networks, partnerships, referrals, events, and other channels.
- Conduct client meetings and understand business and technology requirements.
- Develop and execute account-specific sales strategies.

1. End-to-End Sales Cycle Management

- Own the complete sales cycle from lead generation to closure and onboarding.
- Conduct product demonstrations and solution presentations.
- Understand client pain points and map them to relevant product capabilities.
- Prepare commercial proposals and coordinate negotiations.
- Manage POCs/pilots where applicable.




- Work closely with Product, Technology, Implementation, and Operations teams to ensure smooth transition after closure.
- Maintain accurate sales pipeline and forecast closure timelines.

1. Consultative & Solution Selling

- Understand the client's lending/business processes and identify areas where technology can improve efficiency.
- Position the company's SaaS/LMS solutions based on customer requirements.
- Present business value, ROI, operational benefits, and technology capabilities to prospective clients.
- Engage with senior stakeholders such as CXOs, Business Heads, Credit Heads, Operations Heads, Technology Heads, and Product Heads.
- Develop long-term relationships rather than transactional sales.

1. Account Management & Relationship Building

- Build strong relationships with existing and prospective clients.
- Identify opportunities for upselling, cross-selling, and expansion.
- Understand evolving customer requirements and communicate them internally.
- Maintain regular engagement with key accounts and decision-makers.

1. Market & Competitive Intelligence

- Track fintech, lending technology, SaaS, and digital-lending market trends.
- Monitor competitor offerings, pricing, positioning, and product developments.
- Provide feedback to Product and Leadership teams based on customer and market insights.




- Identify emerging segments and new business opportunities.

1. Sales Reporting & Performance Management

- Maintain accurate sales pipeline, opportunity stages, and forecasts.
- Prepare periodic sales reports and business updates for management.
- Track key metrics such as:
- Lead generation
- Qualified opportunities
- Pipeline value
- Conversion rate
- Average deal size
- Sales cycle
- Revenue booked
- Target achievement

- Ensure achievement of monthly, quarterly, and annual sales targets.

Required Experience & Skills
- 4–8 years of B2B sales/business development experience.
- Experience selling SaaS, enterprise software, fintech solutions, lending technology, LOS/LMS, or related technology products preferred.
- Strong track record in new client acquisition and revenue generation.
- Experience managing the complete enterprise sales cycle.
- Strong consultative and solution-selling skills.
- Ability to engage with senior decision-makers and CXO-level stakeholders.
- Strong negotiation, presentation, and communication skills.
- Excellent relationship-building and networking ability.
- Strong commercial understanding and business acumen.
- Self-driven and comfortable working in a target-oriented, variable-incentive environment.

Preferred Industry Experience Candidates from the following backgrounds would be preferred:
- Fintech
- SaaS / Enterprise Software
- Digital Lending
- Lending Technology
- NBFC Technology
- Banking Technology
- LOS / LMS Solutions
- Financial Services Technology
- B2B Technology Sales

Qualification Mandatory: Graduation in any discipline.

Preferred: MBA in Sales, Marketing, Business Administration, or related field.

📌 SaaS & Fintech Sales Manager (Mumbai)
🏢 Bhanix
📍 Mumbai