We are looking for a Retention Executive to drive user engagement and retention through impactful CRM communication and lifecycle marketing.
Key Responsibilities
• Plan and execute CRM campaigns across Email, Push Notifications, WhatsApp, and In-App.
• Write engaging and conversion-focused emails, push notifications, and other customer communications .
• Use MoEngage to create segments, campaigns, journeys, and automated communication flows.
- Develop retention, reactivation, engagement, and win-back campaigns.
- Analyse campaign performance and optimise messaging, targeting, and communication frequency. • Conduct A/B testing across subject lines,
content, CTAs, and campaigns.
- Work closely with Product and Marketing teams to improve user engagement and retention.
What We're Looking For
• 1–3 years of experience in CRM, Retention Marketing, Lifecycle Marketing, or Email Marketing . • Strong copywriting and communication skills .
• Hands-on experience with MoEngage or a similar CRM platform.
- Understanding of customer lifecycle and retention marketing.
- Data-driven mindset with an ability to analyse campaign performance.
- Robust attention to detail and execution skills.