- A/ID engagement **- Identify, Engage & Nurture top retail Architects/IDs and deepening engagement through repeat visits
- Become the single point of contact for Merino for adopted A/IDs
- Create avenues of local/national engagements through
- Personal Invites to Exhibitions
- Studio Presentations
- Focused meetings at Display Centre (if available)
- Plant visits
- Keep A/IDs and associated teams knowledge updated on Merino portfolio
1. Drive product specifications and sales through A/IDs
- Meet direct customers wherever required to drive closure
- Facilitating folder requirements, customer interaction & selections
Drive Loyalty Program: Enroll recent A/IDs in the Merino eMERaldz loyalty program**
Performance KPIs:
**1.
Specifications & Sales Achievement against set goals 2. Number of Members Enrolled in the Loyalty Program 3. Number of Enrolled members activated 4. % contribution of Premium products 5. Category mix of the specifications and sales generated. 6. Number of members with >200 sheets sales per year
KPI Allocation:
1. 80% Performance
2. 20% Behavioral
3. Onboarding Time
4. 15 Days – Induction, Process Training, Local Market Visits, Product Training
5. 30 Days – Interaction with local IDs. Build up connect with 40-50 IDs
6. Post 45 Days – Monthly Targets & Monitoring.**