Regional Sales Manager – Maharashtra & Gujarat

Company: Chappan Bhog

Location: Maharashtra & Gujarat

Experience: 8–12 Years

Industry: FMCG / Food

Department: Sales

Employment Type: Full-Time

About the Role

Chappan Bhog is looking for an experienced and result-oriented Regional Sales Manager (RSM) to lead and expand our sales operations across Maharashtra and Gujarat.

The ideal candidate should have strong experience in FMCG General Trade (GT), distributor-led business, territory expansion, and team management, with a proven track record of building distribution networks and driving secondary and tertiary sales.

Key ResponsibilitiesSales & Business Development

- Drive regional sales targets and business growth across Maharashtra and Gujarat.
- Develop and expand the distributor, super-stockist, and retailer network.
- Identify vacant territories and appoint suitable distributors.
- Develop distributor ROI and drive primary, secondary, and tertiary sales.
- Increase retailer width, numeric distribution, product availability, and market penetration.
- Develop new markets, channels, outlets, and business opportunities.
- Drive repeat orders and ensure consistent product movement.
- Develop opportunities across GT, Modern Trade, institutional, e-commerce, and Q-commerce channels.

Territory Management
- Manage and strengthen sales operations across key markets including Mumbai, Pune, Nashik, Nagpur, Ahmedabad, Surat, and Vadodara.
- Ensure effective beat planning, market coverage, outlet expansion, and sales productivity.
- Monitor territory-wise sales performance, distribution, stock movement, and collections.




- Conduct regular market visits and maintain strong relationships with distributors and key retailers.
- Track competitor activities, pricing, schemes, product launches, and market trends.

Team Leadership
- Lead and manage ASMs, Sales Officers, and Sales Representatives.
- Conduct regular reviews of market coverage, productivity, billing, collections, and target achievement.
- Establish clear performance expectations and ensure accountability across the sales team.
- Develop a strong field-oriented sales culture.
- Coach and mentor the sales team to improve productivity and market performance.

Commercial & Channel Management
- Manage distributor margins, ROI, credit terms, and commercial negotiations.
- Monitor primary vs. secondary vs. tertiary sales.
- Manage trade schemes, promotions, and visibility initiatives.
- Ensure proper stock rotation and control of ageing inventory.
- Maintain collection discipline and monitor outstanding payments.
- Handle distributor appointment, performance evaluation, and replacement when required.

Candidate Requirements
- 8–12 years of total FMCG sales experience.
- Minimum 3–5 years of experience at ASM/RSM level, managing a sizeable territory/team.
- Strong experience in General Trade (GT) and distributor-led business.




- Strong understanding of the Maharashtra and Gujarat FMCG markets.
- Experience handling Mumbai and Maharashtra is essential; Gujarat market experience will be preferred.
- Robust market knowledge of Mumbai, Pune, Nashik, Nagpur, Ahmedabad, Surat, and Vadodara will be an advantage.
- Existing relationships with distributors, super-stockists, wholesalers, and key retailers will be highly desirable.
- Strong field-sales and team-management experience.
- Proven ability to build distribution and expand new markets.

Preferred Industry Experience Candidates from the following categories will be preferred:
- Makhana / Dry Fruits
- Namkeen / Snacks
- Healthy / Organic Foods
- Packaged Food / FMCG
- Other fast-moving consumer products with strong GT distribution

Relevant FMCG experience is mandatory; specific category experience is preferred but not mandatory.

Key Skills

FMCG Sales | General Trade | Distributor Management | Territory Expansion | Primary Sales | Secondary Sales | Tertiary Sales | Distributor ROI | Numeric Distribution | Beat Planning | Team Management | Trade Schemes | Merchandising | Market Development | Collection Management | GT & MT Sales

Qualification & Other Requirements

- Education: Graduate preferred
- Experience: 8–12 years
- Management Experience: 3–5 years at ASM/RSM level
- Age: Preferably 30–42 years
- Strong willingness to travel extensively across the assigned territory.
- Strong communication, negotiation, leadership, and commercial skills.

Pay: Up to ₹100,000.00 per month

Benefits

- Commuter assistance
- Provident Fund

Work Location: In person

📌 Regional Sales Manager - West (Mumbai)
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