JOB DESCRIPTIONS

Job Tile

Regional Sales Manager (North Kerala)

Role The Regional Sales Manager is responsible for leading and managing sales operations across an assigned region to achieve revenue, market share, distribution, and profitability objectives. The role focuses on developing regional sales strategies, managing Area Sales Managers and field sales teams, expanding market coverage, strengthening channel partnerships, and ensuring effective execution of sales and marketing initiatives.The position plays a strategic role in driving business growth by maximizing sales performance, improving channel productivity, enhancing customer relationships, and ensuring operational excellence across the region.

The Regional Sales

Manager is also responsible for forecasting, business planning, team development, market intelligence, and achieving sustainable growth in line with organizational goals.

Reports to

GM – Sales & Marketing

Direct Span of Control

· Area Sales Managers

· Territory Sales Managers (where applicable)

Work Location- North Kerala

Job Responsibilities

1. Regional Sales Strategy & Business Development

- Develop and implement regional sales strategies aligned with company objectives.
- Drive achievement of sales revenue, volume, and profitability targets.
- Identify business opportunities and market expansion initiatives.
- Develop annual and quarterly sales plans for the region.
- Monitor business performance and implement corrective actions where required.
- Ensure sustainable growth across all channels within the region.

2. Sales Target Achievement

- Drive achievement of regional sales targets through effective team management.
- Monitor territory-wise and area-wise sales performance.
- Analyze sales trends and implement strategies to improve productivity.
- Ensure effective execution of sales plans and business objectives.
- Track key performance indicators and sales metrics.
- Maximize revenue generation and market penetration.

3. Team Leadership & Performance Management

- Lead, mentor, and develop Area Sales Managers and field sales teams.
- Set performance objectives and monitor achievement levels.
- Conduct regular performance reviews and coaching sessions.
- Identify training and development needs of team members.
- Build a high-performance sales culture focused on results and accountability.
- Ensure effective succession planning and talent development.

4. Channel Sales & Distributor Management

- Develop and strengthen relationships with distributors, dealers, and channel partners.
- Monitor distributor performance and business profitability.
- Ensure achievement of primary and secondary sales targets.
- Support channel partners in improving market coverage and sales effectiveness.
- Resolve channel-related issues and improve partner satisfaction.
- Expand distribution reach within the assigned region.

5.



Market Expansion & Territory Development

- Identify new markets, territories, and business opportunities.
- Ensure effective coverage of existing and potential markets.
- Support opening of new distributors, franchisees, and retail outlets.
- Improve product availability and market penetration.
- Drive expansion into high-potential growth areas.
- Strengthen regional market presence and visibility.

6. Trade Marketing & Promotional Execution

- Ensure effective implementation of trade marketing activities.
- Monitor execution of promotional campaigns and retailer engagement programs.
- Coordinate with marketing teams for regional marketing initiatives.
- Evaluate effectiveness of promotional activities and schemes.
- Improve product visibility and brand presence in the market.
- Support achievement of sales objectives through trade activation.

7. Forecasting, Planning & Inventory Management

- Prepare regional sales forecasts and business plans.
- Monitor inventory levels across distributors and sales channels.
- Coordinate with supply chain and production teams for stock availability.
- Ensure optimum inventory management and stock rotation.
- Minimize stock-outs and excess inventory situations.
- Support efficient demand planning and forecasting.

8. Key Account & Customer Relationship Management

- Build and maintain strong relationships with key customers and institutional accounts.
- Manage major business negotiations and commercial discussions.
- Resolve escalated customer concerns and service issues.
- Strengthen customer retention and long-term business partnerships.
- Identify opportunities for business growth through key accounts.
- Ensure high levels of customer satisfaction.

9. Market Intelligence & Competitor Analysis

- Monitor market trends, customer behavior, and competitor activities.
- Analyze pricing, promotional, and product strategies of competitors.
- Identify opportunities and threats within the market.
- Provide actionable market intelligence to senior management.
- Recommend strategic initiatives based on market insights.
- Support business decision-making through data and analysis.

10. Financial & Budget Management

- Manage regional sales budgets and operational expenditures.
- Monitor sales profitability and contribution margins.
- Ensure effective utilization of sales resources.
- Control business expenses within approved budgets.
- Support collection management and credit control initiatives.
- Improve overall regional profitability.

11. Reporting & Governance





- Prepare periodic business reviews, sales reports, and performance dashboards.
- Monitor achievement against targets and KPIs.
- Ensure compliance with company policies, systems, and procedures.
- Maintain accurate sales records and market information.
- Present business updates and recommendations to management.
- Support strategic planning and management decision-making.

Qualification and Experience

- Bachelor’s Degree in Business Administration, Marketing, Commerce, or related discipline.
- MBA / Post Graduate qualification preferred.
- Minimum 8–12 years of experience in Sales Management, with at least 3–5 years in a regional leadership role.
- Experience in apparel, innerwear, textiles, FMCG, retail, consumer products, or related industries preferred.
- Proven track record of achieving sales targets and managing large sales teams.
- Strong knowledge of distribution management, channel sales, and market development.
- Excellent leadership, negotiation, and stakeholder management skills.
- Strong analytical, planning, and business management capabilities.
- Proficiency in MS Office, sales analytics, and ERP/CRM systems.
- Willingness to travel extensively across the assigned region.

Competency and Mapping Sales Leadership & Business Growth · Develop and execute regional sales growth strategies. · Achieve revenue, volume, and profitability objectives. · Drive sustainable market expansion and business development.

Team Management & Capability Building · Lead, coach, and develop high-performing sales teams. · Improve productivity and employee engagement. · Build a strong performance-driven sales culture.

Channel & Distributor Management · Strengthen channel partnerships and distribution effectiveness. · Improve market coverage and product availability. · Enhance distributor profitability and business performance.

Strategic Planning & Forecasting · Develop accurate sales forecasts and business plans. · Optimize resource utilization and inventory management. · Support long-term business growth initiatives.

Customer & Key Account Management · Build solid customer relationships and business partnerships. · Improve customer satisfaction and retention. · Drive growth through key account development.

Market Intelligence & Commercial Acumen · Monitor market trends and competitive developments. · Identify opportunities and risks proactively. · Support business decisions with market insights.

Financial & Operational Management · Manage budgets, profitability, and operational performance. · Ensure compliance with company policies and governance standards. · Drive operational excellence across the region.

Job Type: Full-time

Pay: ₹50,000.00 - ₹95,000.00 per month

Benefits

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Regional Sales Manager (North Kerala) (Kozhikode)
🏢 Puthussery Job Consultancy
📍 Kozhikode