Company: Vaighai Agro Products Limited- Nella Rice Bran Oil https://share.google/w2Ps8rp3Z6YughOPI
– Regional Sales Head – FMCG
Department: Sales
Experience: 10 – 15 Years
Location: Coimbatore
Industry: FMCG / Edible Oil
Job Purpose To lead the sales team and improve sales, distribution, outlet coverage, and product availability across Tamil Nadu.
Key Responsibilities
- Lead and guide ASMs, Sales Officers, and field sales teams.
- Achieve monthly and annual sales targets.
- Improve shop entry, product placement, and outlet coverage.
- Develop sales in General Trade, supermarkets, and key outlets.
- Manage and improve distributor performance.
- Identify and correct distribution and market gaps.
- Plan and implement market-wise schemes and offers.
- Monitor competitor pricing, schemes, and market activities.
- Ensure product availability and proper visibility at outlets.
- Monitor billing, collections, sales coverage, and team performance.
- Conduct regular market visits and support the field team.
- Build strong relationships with distributors, retailers, and key customers.
- Prepare regular sales and market reports.
- Travel extensively across Tamil Nadu as required.
Required Skills & Experience
- 10 – 15 years of FMCG Sales experience.
- Strong experience in Tamil Nadu General Trade.
- Experience in Edible Oil / Commodity / FMCG preferred.
- Good knowledge of Tamil Nadu markets and market-wise sales practices.
- Experience handling ASMs, Sales Officers, and distributors.
- Valuable retailer and key-account handling skills.
- Strong communication and negotiation skills.
- Fluency in Tamil is essential.
- Willingness to travel extensively across Tamil Nadu.
Preferred Experience
- Edible Oil, Staples, or Food FMCG experience.
- Experience in scheme-driven and price-sensitive markets.
- Experience handling supermarkets and semi-modern trade.
- Experience in developing weak markets and improving distributor performance.