ABOUT THE ROLE

We are looking for an experienced, aggressive and result-oriented Regional Sales Manager East to take ownership of sales and business development across the Eastern region of India.

Our product portfolio includes EPE/PE sheets and rolls used for mattress, along with food packaging products including containers, cups and bowls/bati, available in digitally printed and unprinted formats.

The RSM will be responsible for driving regional revenue, developing new markets, acquiring B2B customers, building distribution channels and growing strategic accounts.

This is a hands-on sales role for someone who can independently identify opportunities, build relationships, generate business and deliver measurable growth.

KEY RESPONSIBILITIES

Regional Sales & Business Development

- Own and achieve regional sales, revenue, volume and profitability targets.
- Develop and execute the sales strategy for the assigned East India territory.
- Identify high-potential markets, industries and customer segments.
- Drive aggressive new customer acquisition and market penetration.
- Develop a strong and healthy sales pipeline and ensure timely conversion of opportunities.
- Grow existing customers through repeat orders, increased volumes and cross-selling.
- Identify new applications and business opportunities for EPE/PE and food packaging products.

B2B & Institutional Sales
- Build relationships with manufacturers, institutional buyers, and large-volume users.
- Identify decision-makers and build relationships with Purchase, Procurement, Supply Chain,

Packaging and Business Heads.
- Handle customer presentations, product discussions, commercial negotiations and closures.
- Develop long-term customers with recurring and high-volume requirements.

Channel & Distributor Development
- Identify and appoint suitable distributors, dealers and channel partners across the region.
- Develop territory-wise channel strategies and targets.




- Activate and grow existing channel partners.
- Monitor distributor sales, inventory, market coverage and business performance.
- Identify gaps in regional distribution and develop new territories.

Market Development

- Conduct regular market visits to understand customer requirements and identify new opportunities.
- Track competitor pricing, products, quality, service and market activity.
- Identify emerging packaging trends and potential new applications.
- Provide regular feedback to management on market opportunities, competition and customer requirements.

Sales Team Management

- Manage, guide and motivate the regional sales team.
- Set individual and territory-wise targets.
- Monitor sales performance and pipeline regularly.
- Coach team members on customer acquisition, negotiation and closure.
- Conduct joint customer visits where required.
- Build a performance-driven sales culture.

TERRITORY The primary responsibility will cover East India, including markets such as:

West Bengal, Odisha, Bihar, Jharkhand, Assam, North-East

WHAT WE ARE LOOKING FOR

- 7–9 years of strong Sales & Business Development experience.
- Proven experience handling a regional or multi-state sales territory.
- Proven track record of new customer acquisition and revenue growth.
- Experience in developing and managing distributors/dealers/channel partners.
- Strong key account management and relationship-building capabilities.
- Good understanding of East India markets and customer networks.
- Solid commercial acumen and negotiation skills.
- Ability to independently develop new markets and generate business.
- Strong communication, presentation and networking skills.
- Willingness to travel extensively across the assigned region.
- Experience in EPE/PE, plastics, packaging, food packaging, disposable packaging, foam,

polymer or allied manufacturing industries will be strongly preferred.
- MBA/PGDM in Sales & Marketing will be an advantage.Role & responsibilities

Preferred candidate profile

📌 Regional Sales Manager (Kolkata)
🏢 Aanal Patel
📍 Kolkata