Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative technical and marketing minds driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

Sales Director

India/APAC is responsible for providing strategic leadership and commercial direction across our sales leaders and teams in India, APAC and China. This critical role is responsible for developing a unified regional growth strategy, driving high-impact commercial execution and strengthening our competitive position across the India/APAC/China region.

As a senior member of the global commercial leadership team, you will lead a matrixed, multi-country organization with a focus on transformational growth, cross-border collaboration and sales excellence. You will coach and empower regional sales leaders, establish long-term customer partnerships, and influence corporate-level decision-making in line with global strategy. The position is based out of Armstrong’s regional office in Delhi and requires frequent travel (80%) across the India, APAC and China region.

Key Responsibilities

1. Strategic Leadership & Commercial Transformation

- Define and implement the overarching commercial strategy for India/APAC/China, translating global growth objectives into regionally relevant plans and sales structures.
- Act as the executive sponsor and coach to all India/APAC/China regional sales leaders, ensuring consistency in vision, discipline in execution, and local adaptability across sub-regions.
- Influence and align with corporate stakeholders on portfolio direction, investment priorities, pricing governance, and long-term customer engagement models.
- Serve as a visible, credible ambassador for Armstrong in key markets—building trust with customers, policy influencers, partners, and internal stakeholders.
- Drive commercial transformation initiatives including BOD, lifecycle revenue models, channel modernization, and customer segmentation refinement.
- Collaborating with key account managers globally and regionally whilst leveraging sales capability regionally and globally

2. Regional Sales Leadership Across India/APAC/China
- Lead a matrixed team of senior sales leaders across India/APAC/China, ensuring operational alignment, strategic clarity, and commercial performance.




- Establish a region-wide culture of high accountability, performance measurement, and continuous learning.
- Build a leadership pipeline through rigorous coaching, structured development, and succession planning.
- Actively facilitate cross-regional collaboration, breaking down silos and amplifying shared wins, tools, and insights.

1. Market Development & Growth Acceleration

- Identify, assess, and prioritize high-potential markets, verticals, and customer segments within the India/APAC/China regions based on regulatory shifts, market maturity, and emerging demand.
- Develop and lead the go-to-market strategy for India/APAC/China
- Define and execute regional business development plans for strategic accounts, channel partners, and aligned to decarbonization and infrastructure renewal.
- Partner with global marketing and product teams to ensure regional positioning reflects differentiated value and solution scalability.

1. Sales Execution & Governance

- Deploy a consistent sales management and governance framework across the region—covering pipeline hygiene, forecast accuracy, pricing integrity, and contract controls.
- Champion adoption of CRM, sales enablement, and analytics tools to increase visibility, performance, and accountability.
- Oversee the Armstrong sales process to sell the full suite of offerings, emphasizing value-based selling to highlight customer-specific outcomes and benefits.
- Collaborate with the global SIOP and finance teams to align revenue targets with operational capacity and margin goals.
- Ensure all commercial activity supports long-term customer value and profitable growth, rather than short-term volume wins.

1. Talent, Culture & Customer-Centricity

- Champion a diverse, inclusive, and entrepreneurial team culture grounded in Armstrong’s values and customer centricity
- Create a talent ecosystem that attracts, retains, and develops top-tier commercial leaders across multiple geographies and cultural contexts.
- Build robust relationships with customers at the executive level, serving as a trusted advisor and escalation point for key accounts.
- Embed a customer-centric approach to all sales activities—from consultative engagement to solution delivery and lifecycle service.

What We’re Looking For To thrive in this role, you should bring:

Education and Experience

- Bachelor’s degree in Mechanical/Electrical,



Business or related field (MBA or equivalent executive education strongly preferred).
- 15 to 18 years of progressive commercial leadership experience, including significant experience in managing regional sales leaders across India/APAC/China area, or similarly complex international territories.
- Substantial experience in industry-related direct sales including the Industrial Gas and Industrial fluids segments and/or vertical markets, particularly in solution and value-based sales.
- Substantial proven track record of delivering growth in direct sales including Industrial fluid flow solutions and/or vertical markets, specifically in solution and value based sales
- In depth understanding of regional market dynamics, regulatory frameworks, and customer decision-making in India/APAC economies.
- Expertise in navigating long-cycle, high-value solution sales with multiple stakeholders (contractors, OEMs, engineering consultants, end users).
- Strong financial acumen and experience managing regional P&L;, budgeting, and strategic investment decisions.
- Substantial experience in tracking and sales reporting through CRM and other tools
- Fluent in English, additional regional languages a strong advantage.

Technical and Sales Skills:
- In-depth knowledge of Industrial Fluid and Gas applications, solutions and systems
- Substantial experience in tracking sales information of customers, forecasts, and reports using related software applications such as CRM.
- Substantial understanding of complex B2B sales cycles and negotiation techniques, consultative & solution selling.
- Substantial experience in getting solution specified as Basis of Design.
- Passion to win in your local marketplace.
- Proven track record of exceeding sales targets and achieving revenue growth.
- Proficiency in Microsoft Office 365.
- Create and deliver compelling presentations to prospective customers to demonstrate the value of products and services.
- Use Armstrong's sales process and value tools to present sustainable solutions that deliver energy efficiency and long-term savings.

Soft skills and other requirements:
- Exceptional communication skills
- Strategic thinking and clear articulation of that
- Strong, team-oriented leadership skills with presence and a bias for action.
- Strong attention to detail and highly organized.

Why Armstrong Fluid Technology? By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology. You’ll have endless opportunities to learn, grow, and make a significant impact on the world by reducing carbon emissions and energy costs. Together, we'll build tomorrow’s solutions today and enjoy a safer and greener world.

📌 Regional Sales Director, Industrial - India/APAC/China (Gurugram)
🏢 Armstrong Fluid Technology
📍 Gurugram