- Strategic Planning: Develop and execute regional marketing strategies, yearly/monthly activity calendars, and budgets to drive local brand awareness and engagement.
- BTL & Hyperlocal Campaigns: Focus heavily on Below-the-Line (BTL) activations, local events, retail/branch branding, and regional promotions.
- Lead Generation: Plan lead generation activities to support branch business targets and contribute to overall sales growth.
- Market & Competitor Analysis: Analyze local market trends, competitor actions, and customer feedback to identify growth opportunities.
- Cross-Functional Coordination: Collaborate closely with regional sales, operations, and product teams to align marketing efforts with business goals.
- Budget & ROI Management: Allocate and manage regional marketing budgets efficiently while optimizing return on investment (ROI).
- Performance Reporting: Monitor campaign performance, track KPIs (like lead quality and brand visibility), and report insights to upper management.
📌 Regional Head Marketing (Ludhiana)
🏢 Muthoot Finance
📍 Ludhiana
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