About The Role

Heads Up For Tails is hiring a Manager -Quick Commerce to take full, dedicated ownership of our Instamart business. Given the scale this account has reached, it now warrants a single, focused owner rather than shared bandwidth across multiple platforms. This is a high-accountability role covering revenue, growth, and margin on Instamart - spanning assortment planning, product availability, on-platform visibility, and the day-to-day platform relationship.

The role operates on a daily operating rhythm, not a weekly one, and is ideal for someone who thrives close to the operational detail while thinking commercially.

Key Responsibilities

- Account Ownership: Own end-to-end revenue, growth, and contribution margin for the Instamart account. Build and manage the operating plan at a city and dark-store cluster level, with a structured weekly review cadence.
- Assortment Strategy: Define assortment and pack architecture tailored to the platform. Drive timely onboarding of recent SKUs and maintain high catalogue and content quality standards.
- Availability &
- Fill Rate Management: Partner with supply chain and platform teams on PO fulfilment, delivery appointments, and warehouse allocation to sustain strong city-level in-stock performance.
- Visibility &
- Ad Spend Optimization: Plan on-platform advertising, banner placements, and search visibility. Optimize ad spends against ROAS and incremental GMV targets.
- Promotions &
- Pricing: Design promotional offers and pricing strategies that grow sales volume while protecting contribution margin. Ensure pricing alignment across other sales channels.
- Platform Relationship Management:



Serve as the primary point of contact with Instamart category and account managers. Negotiate trade margins, visibility slots, and joint business plans (JBPs).
- Analytics &
- Reporting: Track performance metrics at city and dark-store granularity. Identify high-demand pockets and build data-backed cases for market expansion.
- Scale-Up &
- Playbook Development: Build a replicable operating playbook on Instamart that can be extended to Blinkit, Zepto, and other emerging quick commerce platforms as the portfolio grows.

Key Performance Indicators (KPIs)

- Instamart GMV and month-on-month growth
- City and store-level fill rate
- Contribution margin after advertising and trade spends
- Return on Ad Spend (ROAS) on platform advertising
- City and dark-store coverage expansion
- New SKU listing turnaround time

Essential Requirements

- 2–5 years of experience in quick commerce, modern trade, or e-commerce account management
- Hands-on, working experience with the Instamart vendor portal is mandatory
- Exposure to Blinkit and/or Zepto platforms is a solid added advantage
- Solid understanding of fill rate management, PO processing, and city-level distribution mechanics
- Advanced proficiency in Excel and Google Sheets, with demonstrated ability to work across large, multi-city SKU-level datasets
- Proven experience negotiating commercial terms with platform category/account teams

Preferred Qualifications

- Prior experience in pet care, FMCG, or food & beverage categories
- Experience launching new cities or new platform partnerships
- Working knowledge of SQL or BI/data visualization tools (Power BI, Tableau, etc.)

Education

Graduate degree required

- MBA or PGDM preferred

Skills: revenue & profit growth,quick commerce,gmv

📌 Quick Commerce Manager (Gurugram)
🏢 Heads Up For Tails
📍 Gurugram