We’re Hiring | Programme Manager & GTM

Rajatdeep Overseas Pvt. Ltd. (RD Overseas) is seeking an accomplished Programme Manager & GTM (Go-to-Market) professional to lead the translation of business strategy, product priorities, and growth objectives into structured, measurable, and commercially impactful market programmes.

This is a pivotal cross-functional role that will serve as the bridge between strategy and market execution, ensuring that initiatives progress seamlessly from planning and product launch to channel activation, secondary sales, and ultimately consumer offtake.

The incumbent will collaborate closely with Product, Marketing, Sales, Distribution, Supply Chain, Finance, and other key functions to drive alignment, execution excellence, and measurable business outcomes.

Key Responsibilities

- Develop and execute comprehensive GTM strategies for current product launches, existing product growth, and priority markets
- Build market-wise launch calendars, rollout plans, and structured channel activation programmes
- Lead end-to-end programme execution with clearly defined milestones, ownership, timelines, and governance
- Ensure complete distributor and dealer readiness ahead of product launches
- Drive dealer activation, product availability, visibility, market penetration, and outlet productivity
- Identify gaps between primary and secondary sales and implement corrective actions for slow-moving products and markets
- Improve distributor stock rotation, channel throughput, and dealer productivity
- Capture and analyse market intelligence relating to competition, pricing, promotions, channel activity, and emerging opportunities
- Develop sales enablement tools, product communication,



training programmes, and launch toolkits
- Monitor programme budgets, commercial effectiveness, and return on investment (ROI)
- Build and review performance dashboards covering sales, inventory, dealer activation, SKU movement, launch performance, and forecast vs. achievement
- Work closely with cross-functional teams to identify bottlenecks, close execution gaps, and ensure timely delivery of programme objectives

What We’re Looking For

✔ 10–15 years of relevant professional experience

✔ Experience in the Automobile / Automotive / Automotive Accessories / FMCG industry

✔ Strong understanding of distribution-led and multi-channel business models

✔ Proven experience in GTM strategy, programme management, channel development, product launches, and market activation

✔ Ability to drive cross-functional execution through structured reviews, ownership, and accountability

✔ Strong analytical and commercial orientation with a focus on secondary sales, inventory movement, dealer productivity, and ROI

✔ Experience managing large-scale, nationwide, or multi-market programmes will be an added advantage

✔ Strong stakeholder management, problem-solving, and execution capabilities

Role Level: Programme Manager / GTM Lead

Location: Delhi

Industry: Automobile / Automotive Accessories / FMCG

? Interested candidates may apply or share their profile at:

E-mail: [email protected]

WhatsApp: (phone hidden)

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📌 Program Manager / GTM (New Delhi)
🏢 Rajatdeep Overseas (RD Overseas
📍 New Delhi