ROLE PURPOSE & OBJECTIVE:

- Proper dissemination of product knowledge to the last lap of the concerned business vertical
- Developing new ideas based on industry experience and contact with customers & prospects.
- Defining market segment and ensuring the product & processes are aligned to it
- Organize product trainings for launch, expansion and capacity building
- Supporting business in Portfolio retention and cross sell & up sell product to the existing customers.
- To communicate with all areas of the company, including (but only) business/sales, credit, operations, technology, communication, compliance and strategy.
- To work with credit counterpart to define product underwriting and release requirements.
- To work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
- To serve as the internal and external evangelist for product offering,



closely working with the business/sales channels and key customers.
- To specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- To prepare and execute the competition and market share strategy for the product line on an on-going and pro-active basis
- Track and facilitate the portfolio for growth & profitability (Numbers & Yield).
- Track and facilitate to improve market share by Current customer acquisition
- To analyze potential partner relationships for the product in builder segment

Educational Qualifications

- MBA/PGDM or equivalent.

Experience

- 3+ years of product line experience (sales/credit/product/marketing) Housing Loan Segment. Professionals with experience of Affordable Housing lending are especially encouraged to apply.

📌 Product Specialist (Bengaluru)
🏢 Ujjivan Small Finance Bank
📍 Bengaluru