- Agree timelines and deadlines for the development of New Products with development/engineering team, Factories, SCM team & MARCOM teams.
- Obtain insights into customers usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups and sales data.
- Create a USP for product Responsible for proposing Go-to-Market (GTM) to maximize sales & profitability.
- Research competitor strategy- Price, schemes, products positioning and make wining strategies accordingly.
- Use market research data to establish product pricing, propose product positioning to maximise top line & bottom line.
- Make 3-year road map.
- Communicate the value of current product to the sales team along with suggestive sales pitch.
- Review inventory levels and ensure product availability.
- Coordinates with Sales, Marcom, Service for better performance of products launched