About the Role

We are looking for a Product Marketing professional to lead positioning, messaging, go-to-market activities, sales enablement, and market intelligence for our Connected Curriculum (CC) / Lifelong Learning (LLL) products.

The ideal candidate will be able to understand complex education products, identify customer and market needs, and translate them into clear messaging that supports product adoption, sales conversations, launches, and demand-generation initiatives.

You will work closely with Product, Sales, Marketing, Partnerships, and Leadership teams to bring market insights into product strategy and take products effectively to market.

Key Responsibilities

Product Positioning & Messaging

- Develop clear product positioning, messaging frameworks, value propositions, and key differentiators.
- Translate product capabilities into customer-focused benefits and use cases.
- Develop messaging for different customer segments, personas, and buying stages.
- Maintain consistent product messaging across sales, marketing, website, and other channels.

Sales Enablement

- Create pitch decks, one-pagers, battlecards, sales presentations, FAQs, talk tracks, and objection-handling materials.
- Equip Sales and Business Development teams with relevant product and competitive information.
- Support sales teams with messaging for key accounts, prospects, and strategic opportunities.

Product Launch & GTM

- Develop and execute go-to-market plans for recent products, features, and major product updates.
- Define target audiences, positioning, messaging, launch channels, content requirements, and success metrics.
- Coordinate with Product, Sales, Marketing, and other teams to ensure launch readiness.
- Track launch performance and recommend improvements based on market response.

Campaigns & Content

- Develop campaign messaging and detailed content briefs.
- Work with content, creative, digital marketing, and demand-generation teams to execute campaigns.
- Develop messaging for landing pages, email campaigns, webinars, presentations, and other marketing assets.

Market & Competitive Intelligence

- Research competitors, market trends, customer needs, and changes in the education technology sector.
- Build competitive intelligence and regularly update competitive battlecards.
- Identify market opportunities and potential product positioning gaps.
- Provide actionable insights to Product, Sales,



and Marketing teams.

Customer & Prospect Insights

- Gather insights from customer conversations, sales feedback, win/loss analysis, research, and market interactions.
- Identify recurring customer pain points and buying motivations.
- Translate customer and prospect insights into product messaging and marketing strategies.

Cross-functional Collaboration

- Partner closely with Product and Sales teams on product priorities, pipeline opportunities, customer feedback, and market requirements.
- Work with Marketing teams to ensure campaigns and content accurately communicate product value.
- Help align internal teams around product narratives and market positioning.

Webinars, Events & Thought Leadership

- Develop messaging and content for webinars, industry events, conferences, and customer sessions.
- Support thought-leadership initiatives related to Connected Curriculum and Lifelong Learning.
- Work with subject-matter experts and leadership to develop relevant market-facing content.

Requirements
- 5+ years of experience in Product Marketing, B2B Marketing, SaaS Marketing, or a closely related role.
- Experience working with EdTech, Education, SaaS, Learning Technology, Higher Education, or related products is strongly preferred.
- Strong understanding of product positioning, messaging, GTM, and sales enablement.
- Experience creating sales enablement materials such as pitch decks, battlecards, one-pagers, and talk tracks.
- Experience supporting product launches and GTM initiatives.
- Strong market and competitive research skills.
- Ability to convert complex product information into simple, compelling customer-facing messaging.
- Strong written and verbal communication skills.
- Ability to work cross-functionally with Product, Sales, Marketing, and Leadership teams.
- Comfortable working with US-based teams and customers/prospects.
- Strong understanding of the US education/EdTech market is preferred.

Preferred Qualifications
- Experience marketing products related to curriculum, learning platforms,



lifelong learning, professional education, higher education, or workforce development.
- Experience with B2B SaaS or enterprise software.
- Experience working with US-based EdTech companies or customers.
- Experience with product launches in a global or US market.
- Experience conducting customer interviews, win/loss analysis, and competitive research.

What Success Looks Like
- Clear and consistent product positioning across customer-facing channels.
- Sales teams have the right materials to communicate product value effectively.
- Product launches are well-planned and supported by strong GTM execution.
- Customer and market insights consistently influence messaging and priorities.
- Competitive intelligence helps Sales and Product teams respond to market changes.
- Marketing campaigns clearly communicate the value of Connected Curriculum / Lifelong Learning solutions.

Pay: ₹519,004.59 - ₹2,032,279.87 per year

Application Question(s)

- How many years of total Product Marketing experience do you have?
- How many years of experience do you have specifically in EdTech, Education, Learning Technology, SaaS, or a related industry?
- Have you independently developed product positioning, messaging, and value propositions?
- How much hands-on experience do you have creating sales enablement materials such as pitch decks, battlecards, one-pagers, FAQs, and talk tracks?
- How many product launches have you supported or led?
- Do you have experience developing and executing Go-To-Market (GTM) strategies?
- Do you have hands-on experience conducting competitor and market research?
- Have you conducted customer/prospect interviews, win/loss analysis, or gathered customer insights for product marketing?
- Have you worked directly with Product and Sales teams to influence product priorities, messaging, pipeline, or market strategy?
- Do you have experience marketing products related to Connected Curriculum, Lifelong Learning, Higher Education, Workforce Development, or Learning Platforms?
- Have you created messaging and content briefs for campaigns, websites, webinars, events, or thought-leadership content?
- Do you have experience working with US-based customers, prospects, or internal teams?
- What is your current CTC?
- What is your expected CTC?
- What is your notice period?

Work Location: Remote

📌 Product Marketing Manager – Connected Curriculum / Lifelong Learning (Delhi)
🏢 Swetang Engineers
📍 Delhi