24 Sep
|
CloudTV
|
Mumbai
Company
CloudWalker Streaming Technologies (CloudTV)
Department
Marketing — OS Platform, Content & Ads
Reports to
Founder & CEO, with the Head of Marketing as consulting mentor
Works with
Product, BD, Ad Sales, OEM/Partnerships
Location
In-office, Mumbai
Experience
2–4 years (tech / startup / SaaS / AdTech / OTT / media)
Type
Full-time The role in one line
Turn everything CloudTV builds — an operating system, a content ecosystem, an ad platform, a founder's conviction - into the stories, campaigns, and assets that grow four audiences: OEMs, content partners, advertisers, and viewers.
Why this role exists
CloudTV is India's first homegrown, AOSP-based certified Smart TV OS - live across a large device fleet and 300+ OEM brands, with its own app store, Voice assistant, Airstream FAST channels, and a full CTV ad stack.
We win on a simple idea: a neutral, open platform partners build on, versus closed players who embed their own services and keep the data and ad revenue. That story isn't being told at the speed it deserves. You'll come in early in your career, absorb the business fast, and build the marketing engine from strategy through execution. The ceiling is Head of Product Marketing.
What makes marketing here different
You market a product that is the audience's screen - home screen, boot screen, screensaver, mastheads, app store, content rails on millions of TVs, inches from live cricket, festival releases, and the biggest OTT titles. The craft is learning to wield that: time campaigns to content moments, use content partners to sell the platform, use the platform to sell to advertisers.
What you'll own
B2B - three ecosystems to grow
1. OEM & brand ecosystem.
Keep our TV brands and manufacturers close and selling — every new feature, partnership, milestone, app, content type, and go-to-market technology. Always-on, not one-off: partner newsletters, Instagram, WhatsApp-ready forwards, festive greetings,
building to the annual CloudTV partner summit, which you help shape end-to-end.
2. Content & application ecosystem.
Build the narrative and outreach that attracts more apps, RAPID channels, and services onto the CloudTV app store and partnership ecosystem — turning every content win into the conversation that pulls the next partner in.
3. Advertiser ecosystem.
Work as an extension of the CloudTV Ads team. Turn campaign metrics into case studies, data reports, and pitch decks; keep sales decks current with new ad units; translate the ad stack into narratives that win brands and agencies. Genuine curiosity about CTV/OTT/linear advertising, measurement, and audience data is essential.
Across all of it
PR, blogs, POV/thought-leadership on the CTV ecosystem, spokesperson prep, sales-enablement kits, and collateral for factory lines, retail, and the website — all timed to the product roadmap, partnership milestones, and content moments.
What we're looking for
•
2–4 years in marketing at a tech startup, SaaS, media/OTT, or AdTech company - hungry for more than the title implies
•
Product-marketing instincts: simplify technical, data-heavy ideas without losing accuracy
•
A storyteller's eye: find the narrative inside a dataset or feature list
•
Range in writing: partner pitch, LinkedIn post, press release, consumer caption
•
AI-native and self-sufficient: no designer here - you use AI tools daily to design, draft, and ship polished, on-brand assets yourself
•
Comfortable with ambiguity; defines their own briefs and moves
•
Curiosity about where CTV, OTT, linear, and FAST are heading
•
Hands-on experience running a brand's LinkedIn and Instagram is a strong plus
•
Bachelor's in Marketing, Business, Communications, or related
Why CloudTV
- Work shoulder-to-shoulder with the founder on a national story — a homegrown platform taking on the biggest names in tech — with room to build a marketing function from the ground
📌 Product Marketing Manager (Mumbai)
🏢 CloudTV
📍 Mumbai