Experience: 4 to 10 years of core product marketing experience mainly in chronic therapy
Qualification: B. Pharma + MBA - Marketing OR Pharma Management
Therapy: Cardio Diabeto therapy
Industry Preference: Pharma
Job Location: Mumbai
Role Purpose:
To take strategic ownership of brands and drive business growth & portfolio strategy
Key responsibilities
- Own the annual operating/brand plan for key brands.
- Define segmentation, targeting and positioning (STP).
- Identify unmet needs and opportunities.
- Develop differentiated positioning against competitors.
- Lead lifecycle managementnew indications, combinations, line extensions, current SKUs, etc.
- Analyse market data such as IQVIA/AIOCD, prescription trends, market share and competitor performance.
Identify the key drivers/barriers behind brand performance.
- Build forecast, sales projections and Evaluate ROI and outcome effectiveness
- Drive corrective strategies when brands underperform. Campaign & innovation leadership.
- Develop omnichannel strategies across field force, digital, CME, webinars and other channels.
- Work with medical teams to translate clinical evidence into compelling communication. Cross-functional leadership