- Design GTM strategy and distribution execution plan involved in bringing a credit product or service to the market and valuable exposure in Digital lending.
- Develop a comprehensive go-to-market strategy for credit distribution, including identifying target customer segments and positioning the credit products effectively across the nation.
- Understand the Credit products and unique features – Personal loan, business loan, Gold loan and other credit products.
- Create marketing plans and campaigns to promote the credit products. This may involve working with cross-functional teams Credit product and alliances team, marketing teams to develop messaging, collateral, and advertising materials
- Equip the sales team with the necessary tools, training, and resources to effectively sell credit products. This includes sales training and creating sales materials.
- Establish and manage partnerships with cross-functional teams – Credit/Finance/Sales/Care or other distribution channels to expand the reach of credit products.
📌 Product Manager (Noida)
🏢 SPICE MONEY
📍 Noida
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