PPC Marketing

We are looking for a results-driven PPC Marketing Specialist to plan, execute, optimize, and manage paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, Meta Ads, and Google Merchant Center .

The candidate will be responsible for driving qualified traffic, increasing conversions, improving ROAS, and efficiently managing advertising budgets for e-commerce products and services.

Key Responsibilities

- Plan, create, launch, and manage PPC campaigns across Google Ads, Microsoft Ads, and Meta Ads.
- Manage Google Search, Performance Max (PMax), Shopping, Display, and remarketing campaigns .
- Conduct keyword research and identify high-intent and relevant search terms.
- Create and optimize ad copy, headlines, descriptions, assets, and extensions.
- Develop and manage negative keyword lists to reduce irrelevant traffic.
- Manage product-based advertising campaigns using Google Merchant Center .
- Monitor product feed issues, disapprovals, and policy-related errors.
- Optimize campaigns based on CTR, CPC, CPA, conversion rate, ROAS, impression share, and conversion value .
- Analyze campaign performance and identify opportunities for improvement.
- Perform bid, budget, keyword, audience, and targeting optimization.
- Conduct A/B testing of ads, landing pages, audiences, and campaign strategies.
- Monitor search terms and continuously refine keyword targeting.
- Create and manage remarketing and retargeting campaigns.
- Monitor competitors, market trends, keywords, and advertising strategies.
- Work with the SEO, content, catalogue, and development teams to improve campaign performance.
- Ensure proper tracking of purchases, leads, revenue, and other conversions.
- Troubleshoot conversion tracking and attribution issues.
- Prepare weekly and monthly PPC performance reports.




- Analyze campaign profitability and recommend budget allocation based on performance.
- Scale successful campaigns while controlling advertising costs.
- Stay updated with changes to Google Ads, Merchant Center, Meta Ads, and other advertising platforms.

E-commerce & Shopify Responsibilities

- Manage PPC campaigns for Shopify e-commerce stores .
- Understand product catalogues, collections, product feeds, SKUs, brands, and product margins.
- Coordinate with the catalogue team to resolve missing or incorrect product information.
- Monitor Google & YouTube channel / Merchant Center product synchronization .
- Identify and resolve product disapprovals and feed-related issues.
- Analyze product-level advertising performance.
- Create campaigns based on product categories, brands, price ranges, margins, and sales performance.
- Track Shopify revenue against advertising spend.
- Ensure PPC campaigns are aligned with promotions, discounts, inventory, and product availability.

Required Skills

- 1–3 years of hands-on experience in PPC / Paid Search / Performance Marketing .
- Solid knowledge of Google Ads .
- Experience with Google Merchant Center and Google Shopping .
- Knowledge of Performance Max campaigns .
- Good understanding of keyword research and search intent.
- Experience with conversion tracking and Google Analytics.
- Strong Excel / Google Sheets skills.
- Ability to analyze campaign data and identify optimization opportunities.
- Understanding of CTR, CPC, CPA, ROAS, conversion rate, and attribution.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.

Preferred Certifications

- Google Ads Search Certification
- Google Ads Shopping Certification
- Google Ads Measurement Certification
- Google Analytics Certification

Work from Home 5 Days a week

Interested Pls. Connect on (phone hidden)(Whatsapp)

📌 PPC Marketing Specialist (India)
🏢 NapCloud
📍 India