- Plan, create, and manage PPC campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms
- Conduct keyword research and select target audiences for campaigns
- Monitor and analyze campaign performance, adjusting bids and targeting for maximum results
- Create engaging ad copies and optimize landing pages for better conversions
- Track and report on KPIs like CTR, CPC, and ROAS
- Stay updated on industry trends, algorithm changes, and new ad formats
- Collaborate with designers, content writers, and SEO teams to ensure campaigns align with overall marketing goals