- Act as the primary point of contact for clients regarding their Amazon PPC campaigns.
- Regularly update clients on campaign performance, optimizations, and strategy adjustments.
- Provide insights and recommendations to clients to improve their Amazon advertising outcomes.
- Increasing Sellers:
- Develop strategies to attract and onboard new sellers to the platform.
- Work with sellers to optimize their product listings and advertising strategies for maximum visibility and sales.
- Educate sellers on best practices for Amazon PPC and overall marketplace success.
Campaign Management:
- Develop, implement, and manage PPC campaigns on Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brand Video.
- Conduct keyword research and selection for campaigns to ensure optimal targeting and performance.
- Monitor and adjust bids, budgets, and other campaign settings to meet client goals.
Optimization:
- Continuously analyze campaign performance and make data-driven decisions to optimize keywords, bids, ad copy, and landing pages.
- Implement A/B testing strategies to improve ad performance and conversion rates.
- Utilize tools and platforms to streamline and enhance campaign management and reporting.
Performance Monitoring:
- Track and report on key performance indicators (KPIs) such as ACOS (Advertising Cost of Sales), TACOS (Total Advertising Cost of Sales), profit margins, and overall ad spend.
- Monitor keyword rankings, daily trends, and competitor activity to maintain a competitive edge.
- Identify opportunities for growth and scaling successful campaigns.
Collaboration:
- Work with other internal teams, including the DSP team, to ensure cohesive and integrated advertising strategies.
- Stay updated with the latest Amazon Advertising updates, policies, and best practices.
- Share knowledge and insights with team members to foster a culture of continuous improvement.