We are hiring: Performance Marketing and Lead Generation Specialist

We are looking for a result-driven Performance Marketing professional who can take ownership of lead generation for our travel brand through Meta Ads and Google Ads.

If you know how to generate high-quality travel leads, optimise campaigns based on performance, and turn advertising budgets into measurable business results, we would like to hear from you.

Role: Performance Marketing and Lead Generation Specialist

Location: Delhi NCR

Work Model: Hybrid, 4 days work from office

Experience: Relevant experience in Meta Ads and Google Ads is required

Salary: No bar for the right candidate

What will you be responsible for?

As a Lead Generation Specialist, you will be responsible for planning, launching, managing and optimising paid marketing campaigns to generate qualified leads for our travel business.

Your key responsibilities will include:

Managing lead generation campaigns on Meta Ads and Google Ads

Developing campaign strategies based on different travel products, destinations, audiences and customer segments

Creating and testing different ad sets, audiences, creatives, copies and campaign structures

Monitoring key performance metrics such as CPL, CTR, CPC, conversion rate, lead quality and overall campaign ROI

Continuously optimising campaigns to reduce cost per qualified lead and improve lead quality

Researching and identifying new target audiences and customer segments

Working closely with the sales team to understand lead quality and improve campaign performance

Tracking the complete lead journey from advertisement to enquiry and conversion

Setting up and monitoring pixels, conversion tracking, events and campaign analytics

Preparing regular performance reports and providing actionable insights





Managing advertising budgets and allocating spend towards campaigns that are delivering better results

Testing new strategies, creatives, platforms and targeting approaches to continuously improve lead generation

Social Media Marketing will be an added advantage

It will be a plus if you have experience managing social media for a travel, lifestyle or consumer brand.

Additional responsibilities may include

Developing social media strategies

Planning and managing content calendars

Understanding Instagram and Facebook growth

Working with designers, video editors and content creators

Identifying trends and creating content around destinations, travel experiences and offers

Analysing social media performance and audience engagement

Who are we looking for?

Someone who understands that lead generation is not just about generating a high number of leads, but generating leads that have a genuine potential to convert.

You should be comfortable working with numbers, analysing campaign data, testing new ideas and taking ownership of performance.

You should have hands-on experience with Meta Ads Manager and Google Ads and understand campaign optimisation, audience targeting, retargeting, conversion tracking and lead quality.

Experience in the travel industry will be an advantage but is not mandatory.

What we value

Solid analytical and performance marketing skills

Hands-on experience with Meta and Google Ads

Understanding of lead funnels and conversion optimisation

Ability to analyse CPL, lead quality and ROI

Creative thinking and willingness to experiment

Strong ownership and accountability

Ability to work closely with sales and creative teams

If you believe you can build and scale a high-performing lead generation engine for a travel brand, we would love to hear from you.

Salary is no bar for the right candidate.

Interested candidates can apply or share their profile with us.

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