Performance Marketing Specialist

? Location: Hyderabad

We are looking for a Performance Marketing Specialist who can plan, execute, and optimize digital campaigns across multiple performance channels. The ideal candidate should have strong experience in data-driven marketing, campaign optimization, and analytics to drive measurable growth.

Key Responsibilities

1. Performance Marketing Strategy

- Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other performance channels .
- Define KPIs, campaign budgets, and ROAS goals aligned with business objectives.
- Identify new performance marketing opportunities and conduct A/B testing to maximize campaign results.

2. Analytics & Reporting

- Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, and other analytics tools .
- Prepare weekly and monthly reports with actionable insights and performance recommendations.
- Track the marketing funnel ( impressions → clicks → conversions ) and identify drop-off points for optimization.

3. Conversion Rate Optimization (CRO)

- Collaborate with product and web teams to improve landing pages and user journeys .
- Optimize CTAs, ad placements, and retargeting strategies to reduce CPL and improve ROI.

4. Budget Management

- Manage digital marketing budgets across multiple advertising platforms.




- Monitor daily performance and adjust campaign spending to meet monthly revenue targets .

5. Creative Collaboration

- Work closely with design and content teams to develop high-performing ad creatives.
- Ensure marketing communication aligns with overall brand strategy .
- Provide creative direction based on campaign performance insights.

6. Audience Segmentation & Remarketing

- Build detailed customer personas using campaign data and CRM insights.
- Set up and manage remarketing audiences to increase engagement and conversions.

7. Marketing Automation & Tracking

- Implement tools such as Google Tag Manager, HubSpot, or similar platforms for campaign automation.
- Configure tracking pixels, event triggers, and attribution frameworks to measure performance accurately.

8. Cross-Functional Collaboration

- Work closely with sales, branding, and product teams to align marketing performance goals.
- Participate in go-to-market strategy planning and performance review discussions .

Preferred Skills

- Experience managing global Google Ads campaigns .
- Robust knowledge of performance marketing metrics, ROI, and campaign optimization .
- Hands-on experience with analytics tools and marketing automation platforms .
- Ability to work in a data-driven and fast-paced environment .

? Interested candidates can share their resume at:

- [email protected]

📌 Performance Marketing Specialist (Hyderabad)
🏢 Zetexa Global
📍 Hyderabad